UK’s First Low & No Alcohol Tasting Rooms, Shop & Bar

39 Drury Lane
Covent Garden

The pop-up Offy at the start of 2022 showed what could be achieved for brands & the sector

The Offy was such a huge success and it was a pleasure to be a small part of it. You and your staff in particular were incredible, and I hope you are all really proud of how it turned out. It was a pleasure to see so many people tasting great alcohol-free drinks for the first time and I am very excited to see what is next for Club Soda in the retail space in the future.

Jonny Cartwright, UK Sales and Marketing Coordinator, Athletic Brewing

That was absolutely banging! Really useful advice from you about upselling AF drinks and training staff. The masterclass has been a good confidence builder and I’m excited about introducing AF cocktails into my bar menu for the summer...

Abbie – Cooper King Distillery

We are open as the prime location for the discovery of low & no alcohol drinks

The space will be the UK’s first independent specialist retailer for low and no alcohol brands. We will stock a curated list of the best low and no alcohol drinks, and in the Tasting Room we will:

We will also be launching our online store + same-day delivery in London and on either Deliveroo or Uber Eats very soon.

How you can be involved

Whilst we would love to stock every product in the Tasting Room, we just don’t have space! What we stock regularly will be curated and by invitation only. We will undertake trials and have seasonal specials. There is a small sampling fee for every SKU we have in the store to help cover media work, social promotion, sampling and hosting the on-trade and retailers. We have upgraded packages which include additional promotion enhanced sampling and to cover the range we will have on the bar that can last from a month to a year. If you want to chat through these options, please call Laura on 07968708703 and

Services you can book today

Sampling Days
We have a great space for you to meet customers and get feedback.

If you are not already stocked in the Tasting Room you can display, sample and sell on the day.

From £100 a day.

Find out more and book here.

Window Displays

Located on a busy thoroughfare on a zebra crossing. They may not be the biggest windows, but they will get a lot of eyes!
Book a quarter, half or whole window.

Find out more and book here.

Hot Spot Displays

Details coming soon.

Event & Training Hire
We have a great meeting, private sampling, and training space for hire.

See more here.

Sending samples for us to taste

We know you would really like us to stock your product. But right now we cannot fit in all that is available or afford to give shelf space to products that don’t sell. We will soon share some ways you can be involved online, on a trial or seasonal basis. In the meantime we will accept samples from November 15th for consideration. What we don’t want you to do is waste your time and money, so here are some things to consider:- do contact us before sending a sample so we can let you know where we are in our buying cycle.

Events at the Tasting Room

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An evening with Adrian Chiles

Club Soda Tasting Room 39 Drury Lane, London

We are thrilled to be hosting broadcaster and columnist Adrian Chiles, as he reads excerpts from his new book and chats with Club Soda co-founder Laura Willoughby MBE about his journey from heavy drinker to moderate drinker.

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