Club Soda is a Mindful Drinking movement of individuals, drink brands, and hospitality venues. We want to help people drink more mindfully and live well.
As well as being the largest consumer group interested in low and no alcohol drinks with thousands of individual members around the world, we also have a drink brand membership scheme. Our drink brand members vary from start-ups to global leaders and with them we created the Club Soda Guide, the UK’s first online guide for mindful drinkers (a new version will go live this August).
Established over six years ago, and trusted by the hospitality sector, we deliver research, education and staff wellness courses.
The benefits of becoming a Club Soda drink brand member are wide-ranging, and the annual cost of membership is based on the size and turnover of your business so that it’s accessible for all.
Lucky Saint has done several promotions and partnerships with Club Soda – these have been some of our most successful acquisition activities as we are able to reach people who are already interested in products like ours. Having the Club Soda seal of approval on top of this, and the way they create bespoke content for the brands they work with gives us an extra boost with their audience.Emily, Senior Marketing Manager of Lucky Saint (Club Soda Guide member)
|Discounted marketing activations and promotions with Club Soda and reduced-price stand at our Mindful Drinking Festivals. And take part in our monthly subscription sampling boxes.||Discounts at a range of trade and consumer food, drink and wellbeing shows, plus opportunities to collaborate with other brands to create a no/low alcohol stand, zone or stage.|
|Free Club Soda Guide online listing (new version of the Guide is coming in September!).||Informative monthly round table online events featuring guest speakers to help you grow your business.|
|Media opportunities – over the last year we have achieved over 300 mentions of mindful drinking in the media, raising the profile of the sector as a whole on national television, BBC Radio 2, 4 and 5, a wide range of consumer and trade newspapers and magazines, as well as on podcasts and blogs. Where possible, we namecheck relevant member brands.||Social media, podcast and blog mentions – we give our member brands regular shout outs on our social channels, in our podcasts and blogs, so that they are front of mind for our 50k+ followers|
|Access to our new ‘Creating A Mindful Venue’ online training course for hospitality managers and staff for you to share with venues you work with.||Free access to Club Soda mindful drinking research and our stats data – bringing together insights and statistics from across the sector.|
|Receive Club Soda’s annual Social Impact Report and use the data to show your contribution to social good.||Representation of you and your customers to the government, along with responses to policy change consultations on behalf of the whole low and no alcohol drinks sector.|
|Be part of a supportive, knowledgeable and friendly community that takes a collaborative approach to working.||Staff wellness: Free access to your staff and staff of venues and retailers you work with of the Mindful Drinking in Hospitality course funded by The Drinks Trust.|
The Club Soda membership has provided so many benefits from connecting to customers, learning from other low and now brands and being able to showcase our brand in different ways (virtual tastings, mindful drinking festival etc.) As a small brand it can be difficult to connect to all the research and legislative changes that are going on. The research reports, membership round tables and legislative review was invaluable. The team at Club Soda know that they are working with brands of all shapes and sizes and they go out of their way to help find ways to work with each brand that fits with their messaging and budget and they are open to new ideas, whether it’s judging a cocktail competition, designing a joint cocktail book or hosting a panel on sustainabilityDanielle, Binary Botanical (Club Soda Guide member)
Club Soda are a real pleasure to work with. They are truly committed to Club Soda are a real pleasure to work with. They are truly committed to supporting the growth of No and Low Alcohol Beers and we have been particularly impressed by their consumer insights, their understanding of the No and Low market and their ability to reach key policy influencers on these issues. We have a global commitment to Smart Drinking and a commitment to ensuring that no or low-alcohol beer products represent at least 20% of our global beer volume by the end of 2025 and Club Soda’s support for these commitments has been very welcome.Anne, External and Government Affairs Lead, Budweiser Brewing Group UK & Ireland (Club Soda Guide member)
For questions email firstname.lastname@example.org or call Laura on 07968 708703
Start-up: under £250k annual turnover – £750
Scaling: £250k – £1m annual turnover – £1,250
Established: £1m – £10m annual turnover – £2,500
Global: above £10m annual turnover – £5,000
All prices are exclusive of VAT.