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How Brits are embracing mindful drinking

May 7 @ 3:00 pm - 4:00 pm BST

Free
Research event

This research is a milestone for Club Soda. For the last six years, we have been championing the benefits of low and no alcohol drinks, encouraging people to drink more mindfully and to live well.

We believe changing drinking habits starts with making better choices. Connecting people with the world of low and no alcohol drinks is an essential part of helping people create and sustain lasting change.

This report brings together the wealth of data we have collected over the past few years about consumers and their preferences.

And it contains brand new research providing an in-depth perspective on consumer needs, and how to give them the choices they need to live well.

The data in this report identifies:

  • what mindful drinkers are looking for
  • what low and no alcohol drinks they are buying
  • what alcoholic drinks and categories they switch from
  • their loyalty to existing and emerging brands
  • where they shop
  • and how they discover new drinks.

Augmented with in-depth consumer interviews, we have identified five types of low and no consumer behaviour that will help us understand shifts in behaviour over time.

This research points to opportunities for drinks brands, venues and retailers to turbocharge growth:

  • Despite the growing social media and marketing noise, only a third of non-drinkers have tried alcohol-free products. How can brands and retailers work together to boost consumer awareness and action?
  • Moderators are the most enthusiastic market segment, with nine out of ten buying both alcoholic and non-alcoholic drinks. How can the sector as a whole push harder to make mindful drinking the norm for more consumers?
  • Low and no alcohol beer consistently wins over consumers switching from other categories, such as wine drinkers. How can we spearhead innovation so more consumers can find their favourite drinks alcohol-free?
  • Supermarkets are the main point of discovery for consumer, but nine out of ten say they want to try before they buy. How can sampling be scaled to create maximum impact?

This briefing and a copy of the report is free to member brands and £150 for non-brand members (this includes a full copy of the report).

If you would like to find out more about becoming a Club Soda member the please email laura@joinclubsoda.co.uk

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Details

Date:
May 7
Time:
3:00 pm - 4:00 pm BST
Cost:
Free
Event Category:

Venue

online

Organiser

Club Soda
Email:
cheers@joinclubsoda.com
Website:
http://joinclubsoda.com/events
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