This research is a milestone for Club Soda. For the last six years, we have been championing the benefits of low and no alcohol drinks, encouraging people to drink more mindfully and to live well.
We believe changing drinking habits starts with making better choices. Connecting people with the world of low and no alcohol drinks is an essential part of helping people create and sustain lasting change.
This report brings together the wealth of data we have collected over the past few years about consumers and their preferences.
And it contains brand new research providing an in-depth perspective on consumer needs, and how to give them the choices they need to live well.
The data in this report identifies:
Augmented with in-depth consumer interviews, we have identified five types of low and no consumer behaviour that will help us understand shifts in behaviour over time.
This research points to opportunities for drinks brands, venues and retailers to turbocharge growth:
This briefing and a copy of the report is free to member brands and £150 for non-brand members (this includes a full copy of the report).
If you would like to find out more about becoming a Club Soda member the please email email@example.com