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Trade only: Alcohol-Free Beer Masterclass with Emma Inch 9 Feb

February 9 @ 2:00 pm - 4:30 pm GMT

Free
Emma Inch alcohol free beer masterclass

Join a unique and immersive alcohol-free beer masterclass designed for bar, restaurant, pub and off-trade professionals. Led by beer writer and expert Emma Inch from Fermentation Radio, you will learn more about alcohol-free beers getting consumers’ attention right now.

Made up of hands-on and online learning to educate, inspire and inform everyone interested in gaining knowledge of alcohol-free beer. This session will help you excite and delight your customers and elevate your mindful drinking customers’ experience. 

In this session, you will learn:

  • What is driving the new trend for low and no alcohol drinks with Laura Willoughby MBE from Club Soda
  • The different beers in the market and the new innovations, production methods and ingredients.
  • About six products that are exciting consumers right now 
  • How to communicate your alcohol-free beer list
  • Innovations on their way for a draught experience 

You will also have access to Club Soda’s online course How to Create A Mindful Drinking Venue.

If there are Covid restrictions in place then we will move this event online and send you a box of beers in advance in order to be able to participate. If the furlough scheme is in pace and operates in the same way as in 2021 then you can participate in training whilst on furlough.

This alcohol-free beer masterclass is supported by Leffe, Big Drop Brewing, Lucky Saint, Athletic Brewing, Birra Moretti and Brewdog. It has been made possible with generous support of Wise Bartrader, the UK’s only dedicated alcohol-free trade e-store. No minimum spend and delivery anywhere in the UK.

Wise-Bartrader-logo


NOTE: The event will take place in the training room at Club Soda’s Alcohol-Free Off-Licence. The room has airflow and we will have an air purifier running. If new covid restrictions on gatherings are in place at the time of this masterclass we will move the event online and send product to you.


Emma Inch alcohol free beer masterclassThe masterclasses are devised and led by Emma Inch. Emma is a freelance writer, audio maker & podcast consultant based in the seaside city of Brighton, UK. Her award-winning work is centred around beer, cider, pubs and the wider drinks industry.

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Details

Date:
February 9
Time:
2:00 pm - 4:30 pm GMT
Cost:
Free
Event Categories:
,

Organiser

Club Soda
Email:
cheers@joinclubsoda.com
View Organiser Website

Venue

Club Soda’s Alcohol-Free Off-Licence
59 Great Portland Street
London, W1W 7LJ United Kingdom
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View Venue Website
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