Join us on Wednesday 16th June at 2pm for a fascinating and enlightening discussion about Halal certification and selling in the Middle East.
We will be speaking with the founders of Azanti – an online specialist retailer in non-alcoholic beverages, 100% of which are certified Halal and Vaughan Yates of The Virgin Mary Group – alcohol-free bars in Dublin and Abu Dhabi.
About our speakers:
Azhar and Tara – Azanti Sober Lifestyle
With a successful career in finance, Azhar has been no stranger to celebratory company events and the clinking champagne flutes that they’re often known for. Whilst these parties made him feel fully welcome, what Azhar struggled to get involved with at all was the drinking culture; popularised by the Western community and prohibited in Islamic teachings. Like many other British Muslims, Azhar understood Western culture and the benefits of integration but the fact that he couldn’t raise a toast with his friends (with something other than a glass of orange juice or flat cola) often played on his mind.
Azhar discovered that for those who choose to stay sober for health and religious reasons, there were very few alcohol-free alternatives available so with his practising Muslim wife, Tara, they set off to find the perfect alcohol-free beverage. Initially representing French label, Domaines Pierre Chavin, the company began offering non-alcoholic blends of red, white and rosé wine. In 2019 the company expanded its range by offering Spanish wine and has now moved into alcohol-free spirits, mocktails and specialist drinks.
Vaughan Yates – The Virgin Mary Bar
The Virgin Mary (TVM) is at the forefront of a socialising revolution, being the world’s first alcohol-free bar group dedicated to inspiring people to ‘drink different’. The concept for an entirely alcohol-free bar was first conceived by Vaughan Yates, Founder and Creative Director of 1751. It quickly became a family affair when sisters Nicola and Sarah Connolly joined forces with Vaughan to establish TVM Global Bar Group.
The Virgin Mary Bar Dublin was chosen as the group’s inaugural venue, and a crack team set upon making history by opening Europe’s first completely alcohol-free bar in May 2019. This summer, The Virgin Mary Dublin is spreading its wings to the UAE’s capital through its first franchise partnership with MBT Restaurant Management. Known as TVM in Abu Dhabi, the latest venue will once again have the look, taste, and excitement of a bar, just simply without the alcohol.
This roundtable is FREE for brand members of Club Soda and you will have been sent a direct link for the event. If you want to attend and are not a brand member there is a £10 fee.