April 2021
Members Round Table: Brand New World
To create a new brand where would you start? Where could you take it in the market?
The No Lo navigator is our handy guide to plotting a course through the complexities of the exciting new No Lo category.
Join Taste Pilots on a voyage through the stages you need to consider when creating & positioning a brand and developing the liquid/product formulations.
The workshop will be run by creative strategists and food and drink scientists and is designed to help you ‘think like a multinational – innovate like a start-up’.
Find out more »Meet the Scholar: The Impacts of Alcohol Online Support Groups
Discussing Sally Sanger's PhD work on non-12-step alcohol online support groups (AOSGs) and their impact on users’ beliefs about problem drinking. The talk will explore the ways groups change, develop or reinforce specific ideas, and their more holistic impact on perceptions of the self-as-drinker and problem drinking overall.
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