The Next Round: What happens after you change your drinking?
Moa Gürbüzer is a former family social worker with over two decades of experience. She worked mainly with alcohol-related family issues and saw first-hand the detrimental effects of alcohol on society. She was astonished by how recurrent so many of the issues were and realised there needed to be a structural change. She quit her job and started Oddbird in 2013. Her vision was to question and change the alcohol norms of society by creating world-class wines that are liberated from alcohol.
Oddbird is the largest producer of alcohol-free wines in Scandinavia. Their quality wines are made with traditional methods and matured for up to 12 months, then gently liberated from alcohol in order to preserve the flavours nature intended. For Oddbird, being liberated from alcohol does not only describe the removal of the substance, it also describes the liberation from our drinking culture. Liberation from norms and the preconceived notion that alcohol is an integral part of celebratory occasions. Liberation is the ability to choose between with or without alcohol.
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