Rok Soba: Badass brothers proving booze-free’s not boring

By Posted in Inspiring Stories

If you’re a long-time Club Soda member then you’ll have definitely heard of brothers Shaun and Lee – not only because they were among the very first people to sign up to Club Soda over three years ago, but because they’ve gone onto to give something back to the community by creating their own sober-lifestyle brand: Rok Soba. Not a Club Soda member but flirting with the idea of changing your relationship with alcohol? Well, then you may have seen their aesthetically pleasing Instagram profile filled with images of tattooed bikers, rock ‘n’ rollers and rebellious, yet inspiring, quotes.

Rok Soba t-shirt

Booze-free brothers

Shaun and Lee both gave up drinking three years ago after a dark and dangerous roller-coaster ride involving too much Vodka and Whiskey, resulting in tested relationships and ill mental-health. They’d both been in high-pressured City jobs, which is an all-too-common cause of relying heavily on alcohol. 

Sky News even recently covered the fact that three in five adults drink to relieve the stress of daily life, including anything from stressful jobs, or the pressures of parenting, to anxiety and depression. Shaun and Lee hit what they call “rock bottom” at almost the exact time and decided to give up drinking together.

Rok Soba clothesDue to the support from each other, from Club Soda, and focusing on the positive results that turning away from alcohol has presented to both of them, they’ve left their corporate jobs, stayed sober and launched Rok Soba, which aims to inspire and motivate anyone who is on the same journey or thinking about it.

See sober isn’t boring, you can be just as cool, just as kick-ass and have just as much fun without booze.

Last Friday, 9th February, marked the launch of their awesome apparel range – and guess what, they’ve pledged to help us raise funds for Club Soda, by donating £1 from every sale that we point in their direction! Simply enter ‘CLUBSODA’ in the comments box at point of sale to ensure they know you’ve come from us. They are also offering our members FREE worldwide postage as an introductory offer – effective from 15th February 2018 to 25th February 2018 – but don’t forget to enter ‘CLUBSODA’. We’re SO grateful for their support and so excited to see what 2018 (and beyond) has in store for them. Go and grab yourself one of their beautiful Classic T’s, so you too can “Face Everything And Rise.”

Rok Soba online

Rok Soba

Will there be any other collaborations in store for Club Soda and Rok Soba this year? Well, we’ll just have to wait and see won’t we….(THE ANSWER IS YES!)

Find Rok Soba on Instagram, Facebook and Twitter @roksoba.

Or online at

You can read more about Shaun’s journey and about Lee’s journey in these earlier guest blogs!

If you’re thinking of doing a sober sprint, would like to cut down your drinking, stop for a while or quit completely – you can sign up to our FREE mailing list for advice, inspiration, events information and more. You can also join our private Facebook group to access our webinars live and to share stories, advice and support with like-minded people on different stages of their journeys. Want to keep socialising but not sure which places are good for alcohol-free drink choices? Head to our Club Soda pub guide where we list the best places for mindful drinkers.


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