The Next Round: What happens after you change your drinking?
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The Next Round: What happens after you change your drinking?
Club Soda is an advocacy campaign and trade movement working to change the social norms around drinking. We believe mindful drinking should be easy, inclusive and part of everyday life.
To make that happen, we focus on one simple but powerful goal: ensuring alcohol-free and mid-strength drinks are available, visible and genuinely celebrated wherever alcohol is sold or served.
We work across policy, research, trade education and category-building to help this sector grow properly – not as an afterthought, but as a credible, exciting part of modern drinking culture.
By joining Club Soda, you’re supporting that work and the brands driving real change. As a Supplier Member, you’re part of the movement too – working hand-in-hand with drinks brands to remove barriers, improve choice and make change happen at scale.
You get full access to all the benefits our drinks brands enjoy – from taking part in lobbying and specialist interest groups, to member rates for our Summits. If you’re working with a drinks brand client, they’ll need to be a member to unlock those brand-level benefits.
You’ll also be featured on our new Supplier Portal, launching end of Q1 2026, putting you front and centre with our drink brand community. From there you can offer exclusive discounts, free consultations and tailored perks – a smart way to build relationships and win work in a fast-growing sector.
Useful monthly industry newsletters with data, case studies, news and offers for members
Exclusive access to a data and insights portal stacked full of useful info (briefings, technical advice, model policies, guidance, slides from seminars/events)
Reduced price to join our Academy for team members as an induction into the category
Access to Club Soda-commissioned research reports.
Access to the No, Low and Mid-Strength Podcast.
The UK Government has signalled real support for growing no, low and mid-strength drinks, including a long-overdue fix to descriptors. This is a pivotal year for makers to lead that agenda, not watch it happen to them. Alongside this, we need to raise awareness with policymakers and influence the conversation in both the EU and Irish parliaments. In early 2026, we’ll run a manifesto process for the category, setting clear priorities and taking a front-foot approach to lobbying on your behalf.
Proactive media strategy to grow the acceptability of the whole category with trade and consumer media.
Members can take part in focused collectives that bring together wine, beer, spirits and RTDs – expanding beyond our existing Functional Drinks and Mid-Strength Collectives. These groups create space for meaningful peer networking, closer collaboration with trade bodies, shared projects, and joint applications for research funding that no single brand could access alone or co-funding projects together.
We remove the friction from working together – from finding fellow brands to share trade show stands, to co-designing events and projects that drive real systems change. Join our brand community WhatsApp group for quick asks, shared resources and collective problem-solving. And collaboration becomes the default, not the hard work.
Membership includes a discount on tickets to the No, Low & Mid-Strength Summits, alongside priority access to apply for curated buyer meetings. This gives members an early, strategic opportunity to get in front of key buyers, distributors and decision-makers shaping the future of the category.
The No, Low & Mid-Strength Academy is a respected intensive course for drinks professionals who want a serious understanding of this fast-growing category. The programme has been attended by senior buyers and decision-makers from across the sector.
Sponsorship opportunities are available for brands looking to be front and centre of the 2026 Academy series, aligning with education, influence and the people shaping the future of drinking. Read more here.
Club Soda understands the unique challenges of changing your drinking when you work professionally with alcohol.
If you work or have worked in the drinks industry in the UK – anywhere from pubs to production – you could benefit from our partnership with The Drinks Trust. Discover more about our work to support people in the industry and secure a fully-funded place on one of our in-depth online courses.
Developed with Drinkaware, this series of training videos and content takes you through the basics of How to Sell Low and Alcohol-Free Drinks.
Filmed at venues nationwide, we encourage you to join The Hide, The Lucky Saint, The Venture Inn, The Tudor Farmhouse Hotel, and The Chemic Tavern as they share their top tips for selling more low and alcohol-free drinks.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn