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Mindful Drinking Experience Feedback

Brands who joined our trade show Mindful Drinking Experience in 2022 valued the leverage of being co-located in this way, and were pleased with the quality of the visitors to their stands. They included buyers for major retailers such as Sainsbury and Waitrose, as well as buyers and representatives from a variety of venues, groups and exporters. 

Following is a selection of quotes from partners and visitors.


“The entire the French Bloom team SAS and UK are very much impressed with the experience, I am extending a special thank you from all team members for your help and support during all stages!”

French Bloom

“What a wonderful few days at The London Wine Fair on the Club Soda stand with the fantastic Laura Willoughby MBE of Club Soda with Christine Parkinson tasting all of the no/low offerings. What great company we keep!”

Nicola Hart
Founder at Agua de Madre

“Thank you Laura and great opportunity to be there all together”

Roberto Vanin
Founder, Chief Research, Development and Quality Officer at Juicy River Wines

“Thanks Laura, you are our hero (and your team are FANTASTIC!). We are very proud to be part of this activation – a non alc section at the London Wine Fair even a few years ago would have been a non starter!”

Daniel J F I’Anson
Commercial Director at Everleaf Drinks

“It is amazing to see the movement and innovation in no/low alcohol being acknowledged and recognised at a leading wine fair. A big thank you to Laura Willoughby MBE and the rest of the Club Soda team for organising the dedicated space and for bringing so many great brands together!”

REAL Sparkling Tea

“Thank you Laura Willoughby MBE and Club Soda for a great set-up and for great teamwork. Let’s build the category together!”

Henning Kallesen
International Sales Director at ISH Spirits Aps

“I wanted to pass on our thanks for the event and organisation on the Club Soda stand. We are sweeping up all of the activity from our stand, in order that we can get cracking with chasing people up first thing on Monday.”

Alex Wall
National Account Manager, LA Brewery

“Had a fantastic time exploring the mindful drinking area run by Club Soda at the London Wine Fair. Great to catch up with all the brands and try some new products! So exciting to see so much innovation. Shout out to Club Soda and Laura Willoughby MBE for an awesome job showcasing the brands”

Johnny Stevens
VP of Strategic Accounts at Better Rhodes
Founder of Better Without

“One of the busiest areas of the fair on my day one attendance. I certainly tried some interesting drinks and learnt a few things. So good to see alcohol free sector so well represented and engaging the trade. Keep up the great work.”

James Burston
SNAM at North South Wines Ltd

‘A terrific dedicated section on no alcohol drinks including Thomson & Scott Noughty’, innovative no-alcohol alternatives from Saicho Sparkling Tea and Noughty on the opening day of London International Wine Fair! What a great start and much more to discover tomorrow!’

Robin Goldsmith
Freelance Drinks Writer at The Write Taste

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