Narmeen Kamran knows firsthand how the events industry thrives on social connection, but she’s also seen how heavily reliant it is on alcohol. As someone who stepped away from drinking, Narmeen has made it her mission to challenge the status quo and push for more inclusive, alcohol-free options at events.

From Comic-Con Volunteer to Events Powerhouse

Narmeen’s journey into events started in her teens, volunteering at Comic-Con conventions. What began as a passion for organisation grew into a successful career in event planning, where she thrived in high-pressure environments.

“You have to be really organised in events, but it’s something you can learn. Over time, it becomes second nature,” 

However, as she climbed the ranks, she noticed how central alcohol was to the industry—and how few options existed for those who didn’t drink.

Why Alcohol-Free Inclusion Matters

When Narmeen decided to stop drinking, she experienced the industry’s blind spots from the other side.

“I attended my first event as a non-drinker, and I was shocked. The best option was J2O—apple and watermelon, because it looked like rosé if you drank it from a flute. That was it,” 

Recognising the gap, Narmeen began advocating for change. She approached caterers, venues, and suppliers, challenging them to improve their offerings.

“If you don’t have better options, that’s just being lazy –  There’s so much more out there now. Venues and caterers need to think beyond the standard champagne reception or half-bottle of wine with dinner. We need more choice—and not just for sober guests, but for everyone.”

Creating Conversations and Driving Change

Narmeen has used her platform to push the agenda for alcohol-free inclusion. Her LinkedIn posts have inspired event caterers to add non-alcoholic wines to their menus.

“I once called a caterer to get a quote for an event, and they told me they’d seen my posts and updated their offerings. That was just four months into my sobriety—it was incredible to know I’d already made a difference.”

She’s also spoken at major trade shows, written articles for industry publications, and encouraged venues to rethink their approach to drinks.

“If people are only coming to your event for the alcohol, you’re doing something wrong. Events should be about creating meaningful experiences, connections, and education—not just drinks.”

Temperance AF: A New Venture

Narmeen’s passion for change has led her to launch her own alcohol-free bar company, providing non-alcoholic drink options for events. From yoga studio parties to industry showcases, her vision is to create balance and variety at events.

“It’s not about taking away alcohol—it’s about giving people freedom of choice. We’re enabling better experiences by offering more than just the default.”

Changing Industry Mindsets

For Narmeen, it’s not just about the drinks; it’s about shifting perceptions.

“Alcohol gets so much credit for making events great, but it’s the people, the experiences, and the conversations that matter most.”

Her work reminds us that the events industry can—and should—do better. By creating inclusive spaces and offering more thoughtful drink options, we can redefine what it means to socialise and network.

What’s Next?

With her alcohol-free bar company gaining momentum and her voice growing louder in the industry, Narmeen is paving the way for a more inclusive future in events. Her message is clear: whether it’s champagne or sparkling tea, the choice should always be yours.