To create a new brand where would you start? Where could you take it in the market?
The No Lo navigator is our handy guide to plotting a course through the complexities of the exciting new No Lo category.
Join Taste Pilots on a voyage through the stages you need to consider when creating & positioning a brand and developing the liquid/product formulations.
The workshop will be run by creative strategists and food and drink scientists and is designed to help you ‘think like a multinational – innovate like a start-up’.
Discussing Sally Sanger's PhD work on non-12-step alcohol online support groups (AOSGs) and their impact on users’ beliefs about problem drinking. The talk will explore the ways groups change, develop or reinforce specific ideas, and their more holistic impact on perceptions of the self-as-drinker and problem drinking overall.
Join us for the usual We Love Lucid helping of booze-free adventure, culture and foodie awesomeness as we head to Dublin and Galway!
Highlights include a Galway foodie tour, Canyoning, Connemara National Park, Kylemore Abbey, hotel accommodation.
Come and hang out with a bunch of other booze-free adrenaline junkies on our Skydiving weekender in Cambridgeshire this July!
The 2-night trip includes a double ensuite hotel room, Breakfast, 1 skydiving jump. Transport to jump site, Alcohol-free drinks tasting.
We're heading to bonnie Scotland for some unadulterated booze-free adventure and good vibes in Edinburgh & Perthshire!
Highlights include Mountebank comedy tour of Edinburgh, Dinner in Edinburgh, Quad biking and River Tubing
Join us for the ultimate alternative adventure of a lifetime in Berlin! Highlights include 4 nights hotel accommodation with breakfast, a Virtual Reality Escape Room, a guided tour of Teufelsberg Cold War Spy Station and a canoe tour of Berlin.
Join us in Tarifa, one of Europe's coolest surfing spots! We check out the local cuisine, try surfing and even take a trip to Morocco!
The trip includes hotel, breakfast, tapas cooking experience, a day trip to Morocco, Tea House trip, surf lesson, Alcohol-free drinks tasting and Beach Club dinner with a view
Newquay was such a hit with our Lucid Trippers that we're doing it all over again! Think local Cornish delicacies, fresh sea air and non-stop laughs with a bunch of other booze-free travellers.
Highlights includes 3 nights hotel accommodation, breakfast, guided Bodyboarding, Cornish Pasty making and an Alcohol-free drinks tasting