The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Founded by Charles Tanqueray in 1830 Bloomsbury, London, Tanqueray has always been driven by its founder’s spirit for exploration and innovation. So, it is exciting to see alcohol-free Tanqueray 0.0% join their celebrated portfolio.
Tanqueray 0.0% uses the same distinct blend of quality botanicals that makes Tanqueray London Dry gin. Those botanicals can certainly make a quality alcohol-free variant. Individually immersed in water, the botanicals are heated and then distilled to deliver the complex yet refreshing taste that Tanqueray is famous for. Expect piney juniper, peppery coriander, aromatic angelica and sweet liquorice.
“Our expert innovation team has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience,” says Master Distiller, Terry Fraser.
“Our special distillation process is a closely guarded secret, known only to a handful of people. We are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”
Tanqueray 0.0% is perfect for those who are not drinking alcohol but are not willing to compromise on taste or experience.
“Our aim was to ensure that we retain Tanqueray’s distinctive flavours of piney juniper and faint lemon zest, which when mixed with the perfect serve is exquisite in taste. Tanqueray 0.0% delivers a truly authentic, vibrant alcohol-free experience that captures the spirit of Tanqueray perfectly.” says Anita Robinson, Marketing Director GB for Diageo.
Tanqueray 0.0% is a low-calorie option, with 6kcals per 50ml, so pick your tonic wisely if you are keeping to a low calorie or sugar-free diet!
Anita adds: “We know that people are increasingly making more conscious decisions about what they consume, but this doesn’t mean that they should have to compromise on taste or experience. We are proud to be launching Tanqueray 0.0%, a delicious alternative for those who choose not to drink for whatever reason.”
A perfect serve
Tanqueray 0.0% Tom Collins by Club Soda
The launch of Tanqueray 0.0% is testament to the growth of the alcohol-free spirits market and the desire for more varied no and low options. It brings a delicious non-alcoholic addition to the market for those not willing to compromise on taste or experience.
Available in Sainsbury’s now, and all other national UK supermarkets from April onwards.
This post is sponsored by Tanqueray 0.0%.
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