The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
A pioneer in the non-alcoholic space, Claire co-founded Æcorn in 2018 alongside Ben Branson, leading to its acquisition by Diageo in 2020. Now Head of Luxury Advocacy at Diageo, Claire is a speaker, mentor, and industry advocate, serving on the Tales of the Cocktail Foundation board and chairing the IWSC Alternative Drinks Awards.
Aaron is a specialist intellectual property solicitor and partner in J A Kemp’s Trade Marks & Designs Group. He has a very international outlook being qualified to practice law in the UK, Ireland, Canada and Australia. His practice involves all things related to trade marks and brand protection, as well as dealing with domain name and other internet-related issues, and both domestic and international IP disputes. Aaron has spearheaded worldwide trade mark clearance projects for both brand owners and creative agencies, helping with risk-management and positioning brands for growth from early stages, managing legal budgets big and small. He will be available for one-to-one discussions on IP strategy.
Christof Tremp is the co-founder and CEO of Rebels 0.0%, a startup crafting alcohol-free spirits. With an MA in Business Administration from HSG and experience at Kraft Foods, Procter & Gamble, Unilever, and Lindt & Sprüngli. Through their “Cheers Revolution”, Rebels 0.0% is challenging social drinking norms by offering sophisticated alternatives to gin, rum, whiskey, and aperitifs.  Rebels 0.0% taps into the growing trend of reduced alcohol consumption, especially among younger generations, while positioning itself as a choice rather than an anti-alcohol stance.
Their spirits, produced in Switzerland using double distillation and organic botanicals, closely mimic traditional flavors. Committed to sustainability and ethical standards, Rebels 0.0% maintains a complex production process, resulting in a premium product.
Frederik is the founder of Lowlander, the pioneering brewery crafting no & low-alcohol beers infused with botanicals. With a passion for flavor and innovation, he has redefined beer by blending brewing traditions with natural ingredients. Frederik leads Lowlander in shaping the future of mindful drinking with bold, botanical brews.
Paul Mathew is the founder of Everleaf Drinks, a leading brand in the non-alcoholic aperitif space. A conservation biologist turned bartender, he combines deep botanical knowledge with hospitality expertise to craft complex, nature-inspired drinks. Passionate about sustainability, Paul pioneers flavourful, alcohol-free options that rival traditional spirits in depth and experience.
In the fall of 2017, Morten Sørensen, a Danish digital nomad, decided to embark on a journey, a 100-day alcohol-free journey. A few years later that journey had evolved into the mindful drinking company ISH, based in Copenhagen, Denmark.
Morten likes to challenge the norm and has done so continuously in his professional career that has evolved mostly around building multinational brands, before the path led him to building his own brand, ISH. Now exporting to over a 20 countries, ISH is on the mission to make mindful drinking easy – something Morten was missing as a mindful drinker.
Frederike de Groot is the founder of World of NIX, a trailblazing brand dedicated to exceptional no- and low-alcohol beverages. With a passion for innovation and inclusivity, she champions mindful drinking by crafting flavourful, sophisticated alternatives. Frederike is a key advocate for the evolving alcohol-free movement, shaping its future globally.
Jaap is the founder, owner, and -most of all- Chief Excitement Officer of MESAMIS – Free Spirits from Amsterdam, a brand that challenges the norm in drinking by offering choice; smart choice. Simply to normalise what is normal; a tasteful, great drinking experience does not need to contain alcohol. Before pioneering the alcohol-free spirits movement, Jaap led marketing teams at British American Tobacco, Vattenfall, JDE Peet’s, and Suntory, shaping global consumer brands and driving innovation. Now, with MESAMIS, he brings that expertise to redefining social drinking experiences. Crafted & distilled in small batches in Amsterdam, MESAMIS blends true botanicals with sand-filtered Dutch dune water, delivering a range of premium alcohol-free distilled spirits inspired by classic spirits. The key ingredient for delivering the delightful taste: the dandelion!
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