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Functional and Mood Enhancing Drinks Academy

Discover the future of functional drinks at the Mood-Enhancing Drinks Academy – explore trending brands, breakthrough ingredients, CBD insights, and expert-led sessions with category innovators.

10th June - 1pm - 5pm

£95 + VAT.

The Club Soda drinks academy is truly ground-breaking, giving drinks professionals a deep understanding of the no and low alcohol sector in a well thought-through, structured format that involved hearing from the producers themselves to demonstrate the breadth of high-quality products that are available today.
Jane Scott
Jane ScottThirty Fifty
Educational, friendly and fun introduction to the world of alcohol free!
Tom ForrestWAFA
The deep knowledge and passion of the ClubSoda team is infectious and made the course even more enjoyable on this incredibly exciting and important topic. I enjoyed the cross section of various industries with rich content from manufacturing, tasting, insight into today’s UK consumer behaviours, off-trade barriers across non-alc categories and the opportunity to taste many liquids across categories and understand challenges vs alcoholic equivalents. There was a great variety of people selected for the course from local venues, buyers, manufacturers (future presidents) so exchanging ideas was excellent.!
Sam ContractorWilliam Grant

What You Can Expect:

🌈 Taste the top products

Explore a curated line-up of functional and mood-enhancing brands, matched by customer type, drinking style, and social occasion. Discover what people are drinking and why.

📈 Crack the Category

Uncover the insights driving this fast-growing drinks trend. Learn what’s behind the boom, from shifting consumer behaviours to the stats that matter.

🌿 Inside the Ingredients

Go beyond the buzzwords. Get to know the hero ingredients behind mood drinks — how they work, and how brands use them to elevate mood, focus, and relaxation.

💚 CBD Demystified

Everything you need to know about CBD: the science, the promise, and the real-world challenges drinks makers face in using it effectively and legally.

🤝 Meet the Makers

Hear from the founders and innovators behind the top brands. Discover how they built their products, grew their audiences, and shaped a whole new drinks category.

 

SIGN UP HERE

Why You Should Attend:

  • Understand this new wave of drinks and get your questions answered.

  • Boost your drinks knowledge – Learn the science behind mood-enhancing ingredients, from nootropics to CBD.

  • Connect with the pioneers – Hear directly from the brands leading the movement and discover how they built their success.

  • Upskill for your role -Gain practical insights to inform your service, product recommendations, and menu development.

SIGN UP HERE

Don’t miss this opportunity to be at the forefront of a movement transforming the way we think about drinking. Join the Club Soda Academy and become a pioneer in offering exceptional low and no-alcohol drinks.

There are only 12 spaces on this academy. Secure your spot today.

SIGN UP HERE
NuWave Hazy Pale Ale can

Who is this Academy for?

  • Bartenders
  • Venue and Bar Managers 
  • Front of House Teams 
  • Drinks Retailers
  • Head of Departments
  • Drinks Buyers
  • Marketing Leads in retail and the on-trade

By the end of this programme, you will learn

  • More about the functional and mood-enhancing drinks category and the ingredients that make them special. 
  • How to use functional and mood-enhancing drinksto market your venue and pull in new customers.
  • More about the brands leading the way.
  • Knowledge to share with your colleagues.

Outside of London and need help with travel and accomodation?

If you are self-funding or work for a small business, The Drinks Trust offers course participation grants to help cover the cost of attending – including travel and accommodation – for those who meet their criteria. See below for more information (UK-based participants only).

Financial Support to attend the course

The Drinks Trust support those on low incomes to access training in the hosoitality sector, inclding this academy.
Applicants will have to meet the following criteria:

  • Eligible to work in the UK (NI number)
  • Unemployed, or earning less than £26k.pa, with less than £2k savings
  • Aged 18 or over

To apply complete the form here

Travel expenses are reimbursed retrospectively and you will need to evidence your receipts. This can be used for travel and hotels. You should await approval before assuming your costs will be covered. Bursaries are subject to availability.

Terms and conditions:

These Terms and Conditions outline the agreement between the provider (“we”, “us”) and the client (“you”). By enrolling in our training programme, you agree to the following terms:

1. Payment Terms

  • Full payment is required prior to the commencement of the course unless otherwise agreed in writing.
  • Payment must be made within the timeline stated on the invoice to secure your booking.
  • Failure to make payment by the due date may result in the cancellation of your booking.

2. Cancellations

  • Cancellations made 14 days or more before the course start date will receive a full refund, minus an administrative fee of £50.
  • Cancellations made between 8-13 days before the start date will incur a charge of 50% of the course fee.
  • Cancellations made 7 days or less before the start date will not be eligible for a refund.
  • All cancellations must be submitted in writing to jussi@joinclubsoda.com.

3. Transfers

  • You may request to transfer your booking to a future course date, subject to availability.
  • Transfer requests made 15 days or more before the original start date will not incur additional charges.
  • Transfer requests made 14 days or less before the course start date may incur an administrative fee of £50.
  • Transfers must be confirmed in writing.

4. Substitutions

  • If you are unable to attend, a substitute participant may take your place at no additional cost, provided you notify us in writing at least 7 days before the course start date.
  • Substitutions made less than 7 days before the start date may be subject to an administrative fee.

5. Programme Changes

  • We reserve the right to make changes to the course content, format, or schedule, including rescheduling or cancelling a course, where necessary.
  • In the event of a cancellation by us, you will receive a full refund or the option to transfer to a future course.

6. Liability

  • We are not responsible for any travel, accommodation, or other costs incurred by participants in the event of a course cancellation or rescheduling.
  • Our liability is limited to the refund of the course fee paid.

7. Intellectual Property

  • All training materials provided during the course are protected by copyright.
  • You are not permitted to copy, distribute, or share any materials without prior written consent.

8. Data Protection

  • Any personal information you provide will be handled in accordance with applicable data protection laws. Your data will not be shared with third parties without your consent.

9. Attendance

  • Participants are expected to attend the full duration of the course. Failure to attend any part of the course without prior notification will not entitle you to a refund or transfer.

About the Club Soda Tasting Room

Club Soda’s Tasting Room is the UK’s premier destination for low and no drink discovery, offering you a chance to explore a curated collection of over 150 of the best and brightest low-alcohol and alcohol-free drinks brands.

Each week, we have a wide selection of drinks available to sample, free of charge. Come and discover an outstanding selection of alcohol-free beers, wines, spirits, premixed cocktails, adult soft drinks and mood enhancers, and a selection of low-alcohol products.

The Tasting Room is a place to discover and explore alternatives to beers, wines and spirits. Discover drinks you’ll love with our team of mindful drinking experts, including IWSC and World Alcohol-Free Awards judge Josh Kelly, and head of our cocktail programme, Noah Villeneuve.

Accessibility at the Tasting Room

We occupy an old building but have done our best to make as many adaptions as possible to improve access to our venue.

Follow this link to see a walkthrough video and read other information.

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Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

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