Discover the story behind Gordon’s 0.0%
The story behind Gordon’s 0.0% began almost 250 years ago when Alexander Gordon founded his distillery in London. There, he set about creating a recipe that has gone on to be the UK’s favourite gin brand.1 Using distinctive juniper flavours, Gordon’s has become a quintessential gin used in the classic G & T.
With spirits being the fastest growing sector of the low and no alcohol category,2 Gordon’s decided that it was time to offer an alcohol-free alternative to the iconic gin.
“At Gordon’s, we are committed to providing choice for different occasions,” explains Charlotte Gibbon, GB Head of Marketing at Gordon’s. “We don’t think people should have to miss out on flavour or experience when choosing an alcohol-free drink.”
The Gordon’s experience – with none of the alcohol
Gordon’s 0.0% is made with the exact same four botanicals used in the traditional Gordon’s London Dry Gin recipe.
Gordon’s source their botanicals from where nature makes them the best. Their juniper, coriander, angelica root and liquorice are found across the world.
For Gordon’s 0.0%, the team follows a unique distillation process. Each botanical is individually immersed in water, before being heated, distilled and then expertly blended together.
“Combining years of experience and historic Gin distilling knowledge, our expert innovation team at Gordon’s has created a truly special product at 0.0% ABV,” says Anita Robinson, Marketing Director at Diageo.
“Our distillation process is a closely guarded secret, known only to a handful of people!”
“It remains true to the brand’s heritage and has been made by distilling the same botanicals used in Gordon’s London Dry Gin. We are incredibly proud to be bringing gin drinkers that juniper-led taste they’re expecting from Gordon’s when they choose not to drink alcohol.” says Anita Robinson, Marketing Director at Diageo.
Gordon’s 0.0% flying off the shelves
Since its release, Gordon’s 0.0% has already been incredibly popular. Data shows that it is the top selling No & Low alcohol spirit in the off-trade.3
“With the No & Low trend showing no signs of slowing down, we want to be able to provide choices for people to enjoy during more social occasions.” says Gibbon.
For the perfect Gordon’s 0.0% serve, simply – pour 50ml of Gordon’s 0.0% over ice, top up with 150ml of tonic and finish with a wedge of lime.
You can find Gordon’s 0.0% on Amazon, Wise Bartender, Tesco online and in store, as well as across all other supermarkets and wholesale.
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1 Nielsen/CGA RSV MAT to Oct 20; Best Selling Gin refers to Sales Value. Gordon’s has sold £821m Sales Value in MAT, vs its next biggest competitor at £188m Sales Value.
2 GB total Coverage CGA + Nielsen up to Sept 2020
3 Nielsen Scantrack, Total Off Trade, w/e 19.12.20 to w/e 23.01.21