The Next Round: What happens after you change your drinking?
Low and alcohol-free drinks are still relatively new to the market, so don’t assume your customers know you have a great range of options. Ensure your staff are well-versed in every product, emphasise your alcohol-free range on your menus and be sure to include them as alternatives in any drinks promotions.
Use your website and Google menus for all your menus. Your venue will pop up when people locally search for a brand or type of drink. 42% of customers look in advance*.
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Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.
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