The Next Round: What happens after you change your drinking?

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How to promote your low & alcohol-free drinks

Low and alcohol-free drinks are still relatively new to the market, so don’t assume your customers know you have a great range of options. Ensure your staff are well-versed in every product, emphasise your alcohol-free range on your menus and be sure to include them as alternatives in any drinks promotions.

Use your website and Google menus for all your menus. Your venue will pop up when people locally search for a brand or type of drink. 42% of customers look in advance*.

promote your alcohol-free

Designed and produced in partnership with

Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.

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Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

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