The Next Round: What happens after you change your drinking?

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Keepr's ultra low alcohol gin & tonic

Keepr’s Ultra Low Alcohol G&T Flavoured Drink

The British Honey Company

The British Honey Company is known for its pure British honey, completely traceable back to the hive where it came from, and its award-winning honey spirits. It is the largest producer of British honey, looking after 275 hives of around 16.5 million bees. This honey is infused into its award-winning range of spirits, hard seltzers and Keepr’s Ultra Low Alcohol Gin & Tonic Flavoured Drink, all crafted at the company’s distillery in Buckinghamshire. Ensuring the sustainability of honeybees is at the core of the business, increasing the number of hives it owns and supporting British beekeepers, to help reduce the decline in British honeybees.

In 2020, The British Honey Company took that commitment to provenance and quality ingredients and created a low alcohol ready-to-drink option. The result was Keepr’s Ultra Low Alcohol G&T Flavoured Drink!

Keepr’s Low Alcohol G&T

Produced with 12 botanicals and a dash of signature 100% British honey, Keepr’s G&T combines the complexity of juniper and citrus for a clean, crisp taste. Furthermore, hints of coriander and cardamom adds herbaceous and spice notes while natural quinine delivers the distinct flavour of a classic gin and tonic.

At less than 0.5% ABV, it tastes as good as the real thing. Keepr’s Ultra Low Alcohol G&T is available to purchase in cases of 12.

Within the first four months of launching, Keepr’s gained recognition for its ‘likeness to gin’ and ‘light style of lime’ flavours. It was also awarded silver in The Drinks Business & The Spirits Business Autumn Tasting 2020.

Keepr’s lightness of flavour makes it an ideal match for a variety of meals from pre-dinner snacks to BBQs. Keepr’s recommend the Ultra Low Alcohol Gin & Tonic Flavoured Drink is served over ice with a wedge of lime and sliced fresh ginger. However, it would be just as good straight out of a chilled bottle.

Keepr’s Marketing Director, Brooke Williams says

“It was really important for us to be able to offer our customers a choice in what they drink. Keepr’s Ultra Low has a really wonderful taste with all the flavour of a gin and tonic but none of the alcohol, which makes it a great adult alternative to sodas and juices.”

“By also offering it as a ready mixed gin and tonic flavoured drink, it is really versatile, working well as an accompaniment to your picnic or BBQ menu or as a quick and easy drink after a day at work.”

“We were thrilled to receive this medal for the Ultra Low. Especially as this was a new range for us within an emerging and dynamic drinks category.”

“It was also great to have customer feedback praising the Ultra Low for its complexity of taste and premium quality.”

This post is sponsored by Keepr’s. Find them on Facebook, Twitter, Instagram and LinkedIn. You can order Keepr’s online direct from its makers.

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