The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Get ready for an insightful and supportive day dedicated to propelling the category’s growth and shaping the future of our collaboration! Here’s a sneak peek at the thrilling topics and panel discussions lined up for the day.
⇢ HOW FAR HAVE WE COME?
Laura Willoughby MBE and Ben Branson open up the day with some reflections on the last ten years of alcohol-free.
📷 HOW CAN WE CRAFT A CAPTIVATING VISUAL STORY FOR THE LOW, LIGHT & ALCOHOL-FREE CATEGORY?
PB Creative will share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink.
In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumers
💸 HOW TO WORK WITH BUYERS?
Hear from two successful brands as they engage with their buyers, sharing the crucial first steps to securing a listing and strategies for building lasting relationships. Don’t miss this insider’s guide to winning over buyers! Hear from Kate Blake and Waitrose and Lucky Saint and one of their best on-trade accounts.
🌿 THE FIRST FEW YEARS: PROTECTING A BEVERAGE BRAND FOR GROWTH
With Aaron Newell from J A Kemp
💬 IN CONVERSATION WITH BRIONY MAY WILLIAMS
Join us for an inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink.
🧨 WHAT NEXT FOR THE SECTOR?
Brace yourself for a punchy wrap-up, where we consolidate the day’s insights into a powerful manifesto for driving growth and catalyzing change in our industry. Get ready to be part of a transformative conversation that will shape the future!
⛔ HOW CAN I STEER CLEAR OF PITFALLS?
Founders reveal their successes and the valuable lessons they’ve learned, offering insights on what they would do differently if they could start anew.
With David Hodgson from Zeno Wine, David Begg from Real, Brendan Williams from Nuwave Drinks and Helen Michels from Drink Sherpa
🤳 HOW CAN YOU BOOST YOUR BRAND’S PROMOTION AND MARKETING EFFORTS?
Join Nudge PR for exclusive insights on harnessing the power of press and influencers and unlock the strategies to ensure your brand stands out.
With Kate Johns and Frankie Wrigley from Nudge PR
Lucy Britner from Drinks Retailing News, Tatiana Mercer from Three Spirit.
✊ HOW WILL JOINING A TRADE BODY HELP MY BUSINESS? powered by the WSTA
Meet the UK’s leading drink trade bodies and find out how joining their ranks will protect your interests, offer advice and support and help you grow.
With Miles Beale from the WSTA, Balal Ahmed from Alconot, Rob Fink from Big Drop and on the comittee of ANBA UK and Europe, Steve Livens from the BBPA
💰 WHAT ARE INVESTORS LOOKING FOR?
Meet a panel of real-life investors and uncover what they look for when investing in a startup.
With Melanie Hayes from Bethnal Green Ventures, Emma Biasiolo from Beringea, Gareth Bath from Distill Ventures and Geordie Hadden-Paton from Rianta, Damian McKinney from DioniLife.
🚀 HOW IMPORTANT IS BRAND DESIGN TO HELP REACH NEW AUDIENCES?
PB Creative host a panel with brand leaders to discuss the role of creativity and design when growing your business
With Imme Ermgassen from Botivo, Melanie Masarin from US brand Ghia, Christof Tremp from Rebels, and Daniya Stewart from Dry Drinker.
🪴 HOW CAN YOU GROW YOUR BRAND?
with Emma Wykes from Pollen Projects and Seasn. With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand!
🌻 CAN YOU COMMUNICATE ALCOHOL-FREE POSITIVELY?
Join Louise Fitzpatrick the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options.
🛒 HOW DO YOU FIND DISTRIBUTORS, WHOLESALERS, AND RETAILERS?
With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products?
With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix.
🙌 HOW DO I RECRUIT A GREAT SALES TEAM?
Discover strategies to navigate the challenging recruitment landscape and assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards!
With Jeremy May from Nice Wines, Dan I’Anson from Everleaf, Sam Cooklin Smith from Kore drinks and Roberta McKeown Wine Controller role at Molson Coors and previously Category Buying Manager for Star Pubs.
🌎 HOW DO I EXPORT?
From determining your readiness and selecting the ideal markets to securing support and laying the groundwork for triumph. Get equipped with the essential tools to plant the seeds of success in your export journey.
With Chris Jewitt from Santander, Raissa de Haas from Double Dutch, Nik Bodkins from Boisson, Roddy Nicoll from Spirits of Virtue and Vaughan Yates from The Virgin Mary Bar.
👛 HOW DO I RAISE MONEY?
Join Distill Ventures and a panel of successful brands to uncover the secrets of fundraising and learn from those who have mastered the art of securing funds!
With Gareth Bath from Distill Ventures, Charles Davies from Edgebold, Emma Wykes from Pollen Projects and Mark Wong from Impossibrew.
🗳 WHAT WILL THE NEW GOVERNMENT DO NEXT, AND HOW WILL IT IMPACT YOUR BRAND?
What will the new Government do next, and how will it impact your brand? With new leadership comes shifting priorities, and navigating the legislative landscape can be challenging. Join Rob Fink from Big Drop and Matt Lambert from the Portman Group and Kelly Moss from the WSTA and Karen Tyrell from Drinkaware as they delve into the latest developments and provide crucial updates on the descriptors consultation. Stay ahead of the curve and understand how these changes could affect your business!
🤝 HOW CAN GLOBAL AND DEDICATED ALCOHOL-FREE BRANDS UNITE TO EXPAND THE CATEGORY?
While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all? Join us as both small and large brands share their priorities, perspectives, and innovative ideas on how they can cohabit and thrive, disrupting the norm to ensure the entire category wins!
With journalist Chris Losh from WAFA, Ellie Webb from Caleño, Zoe Riccio from Athletic Brewing and Rob Hobart from Asahi.
🧑🎓️ HOW CAN WE REVOLUTIONISE EDUCATION TO GROW THIS CATEGORY?
‘Education’ is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category.
With Christine Parkinson from WAFA, Dan Crowther from, Liquor Studio in Leeds, Camille Vidal from La Maison Wellness and Paul Hunter Head of Drinks Category Management from Star Pubs.
🚦 WHAT BARRIERS ARE HINDERING THE WIDER ADOPTION OF LOW AND ALCOHOL-FREE OPTIONS?
Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category’s growth, and where do they exist within the industry and beyond? Join us as we identify these challenges and explore strategies to overcome them, driving broader acceptance and success.
With Chris Becker from Better Rhodes, Steve Hamon from the Vegan Society, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Heineken.
📊 WHAT ARE THE NEXT TRENDS?
Join a dynamic panel of industry analysts and forecasters as they reveal the cutting-edge trends set to shape the future!
With Denise Hamilton Mace from Low & No Drinker Magazine, Blake Gladman from Kam Insights, Sam Millard, Head of Innovation at Beavertown, Susie Goldspink from the IWSR and Hamilton Lowe from Mood Enhancing Brand Smiling Wolf.
Throughout the day, we will provide an opportunity for different categories of drinks to get together, meet and share areas of concern for their verticle. This is a facilitated session; we will keep some notes to feed into the white paper!
Sponsored by Distill Ventures, the perfect opportunity to gather with others and share thoughts of the day led by Nicolas Medicamento aka Doctor Cocktail and the creative behind the Club Soda Tasting Room.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
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