The Next Round: What happens after you change your drinking?
While de-alcoholisation (removing the alcohol after the fermentation process) has been around for over 100 years, the no and alcohol-free category is still young, and the terminology can be confusing. Words like ‘low’, ‘light’, ‘free’ and ‘zero’ are used worldwide, but they don’t always mean the same thing.
It is helpful for your customers to include ABV information on your menus for all drinks, including low and alcohol-free products. This is especially important for cocktails, as you may use different ingredients with different strengths.
In the UK, you don’t need an alcohol licence to sell drinks of up to 0.5% ABV. These drinks are usually labelled as ‘non-alcoholic’ or ‘alcohol-free’. Drinks from 0.5% to 1.2% ABV can be labelled ‘low alcohol’. The rules may change over time, so it’s worth checking the latest guidance.
Customers often ask how alcohol-free drinks are made. Alcohol-free wine is nearly always de-alcoholised – a regular full-strength wine goes through an extra process to remove the alcohol. Beers at 0.5% can be ‘brewed to strength’ – made like a standard beer, but with changes in brewing methods to keep the alcohol level naturally low. This is not the case for a 0.0% beer, which are usually de-alcoholised. Spirits are often made from blending distilled ingredients, although some can be fermented too.
When it comes to pricing, it is true that no alcohol duty is paid on alcohol-free drinks. But making the drinks themselves is often more expensive, particularly if they have been de-alcoholised. It is best to explain that these drinks are high-quality, healthier alternatives to alcohol, not a cheaper option. Customers value feeling rewarded and included.
Under-18s can legally purchase alcohol-free beers, as long as the drinks sold are 0.5% ABV or below. This is because the Licensing Act 2003 defines “alcohol” under the provisions of the Act as beer, wine, cider, spirits and other liquors over 0.5% ABV.
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Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.geniussports.com/policies/media-buying-services-and-tcf-privacy-notice/
Legitimate Interest Claim: Not Available
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.e-planning.net/privacy-policy.html
Legitimate Interest Claim: https://www.e-planning.net/privacy-policy.html
Data Retention Period: 3650 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.criteo.com/privacy/
Legitimate Interest Claim: https://www.criteo.com/privacy/how-we-use-your-data/
Data Retention Period: 390 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.1plusx.com/privacy-policy/
Legitimate Interest Claim: https://www.1plusx.com/privacy-policy/
Data Retention Period: 90 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.adloox.com/legal/privacy-policy
Legitimate Interest Claim: https://www.adloox.com/legal/privacy-policy
Data Retention Period: 396 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://blis.com/blis-privacy-policy-for-online-advertising-and-related-uses/
Legitimate Interest Claim: https://blis.com/legitimate-interests-statement/
Data Retention Period: 400 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.lotame.com/privacy/privacy-notices/services/
Legitimate Interest Claim: https://www.lotame.com/wp-content/uploads/2024/07/TC_String_Legitimate_Interests_Assessment_Lotame.pdf
Data Retention Period: 396 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://liveramp.fr/politique-confidentialite-produits-services/politique-de-confidentialite-de-nos-produits-et-services-2/
Legitimate Interest Claim: https://liveramp.fr/iab-transparency-consent-framework/
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.groupm.com/privacy-notice
Legitimate Interest Claim: https://www.groupm.com/privacy-notice
Data Retention Period: 2 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://fifty.io/privacy-policy
Legitimate Interest Claim: https://fifty.io/privacy-policy
Data Retention Period: 183 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.wearemiq.com/privacy-and-compliance
Legitimate Interest Claim: https://www.wearemiq.com/privacy-and-compliance
Data Retention Period: 180 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://sonobi.com/privacy-policy/
Legitimate Interest Claim: https://sonobi.com/privacy-policy/
Data Retention Period: 548 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://richaudience.com/en/privacy/
Legitimate Interest Claim: Not Available
Data Retention Period: 90 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://legal.loopme.com/privacy-center#contract-hyartvn1o
Legitimate Interest Claim: https://legal.loopme.com/privacy-center#contract-hyartvn1o
Data Retention Period: 396 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.dynataprivacy.com/
Legitimate Interest Claim: https://www.dynataprivacy.com/
Data Retention Period: 730 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://showheroes.com/privacy-policy/
Legitimate Interest Claim: https://showheroes.com/privacy-policy/
Data Retention Period: 393 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://ayads.co/privacy.php
Legitimate Interest Claim: https://ayads.co/privacy.php
Data Retention Period: Not Available Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://privacy-portal.smartclip.net/en/privacy-policy
Legitimate Interest Claim: https://privacy-portal.smartclip.net/tcf/purpose-2-li
Data Retention Period: 120 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Legitimate Interest Claim: https://asklocala.com/advertising-privacy-policy/?_gl=1*145zs89*_up*MQ..*_ga*MjA4NDgxNDYxOC4xNjk2NTEyNTU5*_ga_VRM83PCHBL*MTY5NjUxMjU1OC4xLjEuMTY5NjUxMjU3NS4wLjAuMA..*_ga_5N7836YC9X*MTY5NjUxMjU1OC4xLjEuMTY5NjUxMjU3NS4wLjAuMA..
Data Retention Period: 45 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.eyeota.com/privacy-center
Legitimate Interest Claim: https://www.eyeota.com/eyeota-marketplace-privacy-policy#pcc-anchor-2
Data Retention Period: 120 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://privacy.metadsp.co.uk/privacy-policy.html
Legitimate Interest Claim: https://privacy.metadsp.co.uk/privacy-policy.html
Data Retention Period: 90 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://azira.com/fr/privacy-policy/#services-policy
Legitimate Interest Claim: https://azira.com/fr/privacy-policy/#services-policy
Data Retention Period: Not Available Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://doubleverify.com/privacy-notice/solutions-privacy-notice
Legitimate Interest Claim: https://doubleverify.com/privacy-notice/solutions-privacy-notice
Data Retention Period: 45 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://piximedia.com/privacy/?lang=fr
Legitimate Interest Claim: https://piximedia.com/privacy/?lang=fr
Data Retention Period: 180 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.bidswitch.com/privacy-policy/
Legitimate Interest Claim: https://www.bidswitch.com/privacy-policy/
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.iponweb.com/policies-legal/iponweb-privacy-policy/
Legitimate Interest Claim: https://www.iponweb.com/policies-legal/iponweb-privacy-policy/
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.nextroll.com/privacy
Legitimate Interest Claim: https://www.nextroll.com/lia
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://id5.io/platform-privacy-policy/
Legitimate Interest Claim: https://id5.io/privacy
Data Retention Period: Not Available Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://privacy-policy.teads.com/
Legitimate Interest Claim: https://privacy-policy.teads.com/privacy-policy/european-privacy-notice/
Data Retention Period: 120 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://digitalaudience.io/legal/
Legitimate Interest Claim: https://digitalaudience.io/legal/
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.smartstream.tv/de/produktdatenschutz
Legitimate Interest Claim: https://www.smartstream.tv/de/produktdatenschutz
Data Retention Period: 365 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.stroeer.de/ssp-datenschutz
Legitimate Interest Claim: https://www.stroeer.de/ssp-datenschutz
Data Retention Period: 730 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://osdatasolutions.de/datenschutz/
Legitimate Interest Claim: https://osdatasolutions.de/datenschutz/
Data Retention Period: 730 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://connectadrealtime.com/privacy/
Legitimate Interest Claim: https://connectadrealtime.com/privacy/
Data Retention Period: 30 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://permodo.com/de/privacy.html
Legitimate Interest Claim: https://permodo.com/de/privacy.html
Data Retention Period: 90 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://verve.com/dsp-cookies-privacy/
Legitimate Interest Claim: https://verve.com/dsp-cookies-privacy/
Data Retention Period: 0 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.emodoinc.com/privacy-policy/
Legitimate Interest Claim: http://www.emodoinc.com/privacy-policy
Data Retention Period: 60 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.media.net/privacy-policy/
Legitimate Interest Claim: https://www.media.net/privacy-policy/#legitimate-interest
Data Retention Period: 2190 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://connatix.com/privacy-policy/
Legitimate Interest Claim: https://connatix.com/privacy-policy/
Data Retention Period: Not Available Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://liveintent.com/services-privacy-policy/
Legitimate Interest Claim: Not Available
Data Retention Period: 730 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://admanmedia.com/politica.html
Legitimate Interest Claim: https://admanmedia.com/politica.html
Data Retention Period: 0 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.azerion.com/wp-content/uploads/2024/06/Website-Privacy-Notice-v3-Inskin-Media.pdf
Legitimate Interest Claim: https://www.azerion.com/wp-content/uploads/2024/06/Website-Privacy-Notice-v3-Inskin-Media.pdf
Data Retention Period: Not Available Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.liftdsp.com/privacy-policy
Legitimate Interest Claim: Not Available
Data Retention Period: 390 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://developers.bluestack.app/privacy-policy
Legitimate Interest Claim: https://developers.bluestack.app/privacy-policy
Data Retention Period: 120 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://yoc.com/privacy/
Legitimate Interest Claim: https://yoc.com/privacy/
Data Retention Period: 365 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.antvoice.com/en/privacypolicy/
Legitimate Interest Claim: https://www.antvoice.com/en/privacypolicy/
Data Retention Period: 403 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://privacy.basis.net/
Legitimate Interest Claim: https://privacy.basis.net/#gdpr
Data Retention Period: 540 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Legitimate Interest Claim: https://19567840.fs1.hubspotusercontent-na1.net/hubfs/19567840/Website%20-%20Terms%20and%20Conditions/Seedtag_Contextual%20Advertising%20Privacy%20Policy_ENG.docx%20(2).pdf
Data Retention Period: 0 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://underdogmedia.com/privacy-policy/
Legitimate Interest Claim: https://underdogmedia.com/privacy-policy/
Data Retention Period: 63 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://audience-solutions.com/privacy-policy.pdf
Legitimate Interest Claim: https://audience-solutions.com/privacy-policy.pdf
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://smadex.com/privacy-policy/
Legitimate Interest Claim: https://smadex.com/privacy-policy/
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://bombora.com/privacy
Legitimate Interest Claim: https://bombora.com/privacy
Data Retention Period: 730 Days
Purposes (Consent)
Purposes (Legitimate Interest)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.outbrain.com/privacy
Legitimate Interest Claim: https://www.outbrain.com/privacy
Data Retention Period: 396 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://login.rtbmarket.com/gdpr
Legitimate Interest Claim: https://login.rtbmarket.com/gdpr
Data Retention Period: 365 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.yieldmo.com/privacy/
Legitimate Interest Claim: https://www.yieldmo.com/privacy/
Data Retention Period: 390 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.amillionads.com/privacy-policy
Legitimate Interest Claim: https://www.amillionads.com/privacy-policy/
Data Retention Period: 30 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://hybridtheory.com/privacy-notice/
Legitimate Interest Claim: https://hybridtheory.com/privacy-notice/
Data Retention Period: 90 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.mediarithmics.io/legal/data-policy
Legitimate Interest Claim: https://www.mediarithmics.io/legal/data-policy
Data Retention Period: 180 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.bidtellect.com/privacy-policy/
Legitimate Interest Claim: Not Available
Data Retention Period: 28 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.vi.ai/legal/privacy-policy/
Legitimate Interest Claim: https://www.vi.ai/legal/privacy-policy/
Data Retention Period: 90 Days
Purposes (Consent)
Special Purposes
Features
Data Categories
Device Storage Overview
Privacy Policy: https://www.remerge.io/service-privacy-policy
Legitimate Interest Claim: https://www.remerge.io/service-privacy-policy
Data Retention Period: 90 Days
Purposes (Consent)