The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Club Soda, the global leaders in mindful drinking, bring you an exclusive training experience designed to put Majestic teams at the forefront of the growing alcohol-free movement.
Already trusted by leading retailers like Ocado and Marks & Spencer, and world-class venues including The Ritz and Sexy Fish, the Club Soda Academy is the industry’s most respected training on alcohol-free drinks – and now it’s coming to Majestic.
Over four weeks starting in January and delivered online, we will share everything you need to know about the potential of your alcohol-free range.
🌍 Get ahead of the trend
Consumer demand for quality alcohol-free options is booming. This course gives you the insight and confidence to lead the change – setting your store apart and giving every customer a world-class experience.
🎓 Broaden your expertise
Learn how to taste, understand, and sell alcohol-free drinks with authority – from aperitifs to beers, wines, and functional drinks. You’ll discover how to boost basket spend and delight a wider range of customers.
🤝 Network and be part of our alumni
Connect with like-minded colleagues across Majestic stores and beyond, share experiences, and build a community of experts driving retail standards higher than ever.
Plus:
Interactive tastings, live Q&As with producers, and practical challenges to apply your learning in-store – all designed to help you sell more, confidently.
The sessions will run over four Tuesday evenings, starting on 13th January and concluding on 3rd February. Sessions are delivered online and 90 minutes long each, and will need to be completed in your own time.
There will be a small test at the end, and if you pass you will get the Club Soda golden pin. We only hand these to people who have completed our training.
This is your chance to become part of a select group of Majestic colleagues leading the way in one of the fastest-growing areas of drinks retailing.
Spaces are limited – secure your place and get ready to taste, learn, and lead 🙌.
Club Soda, founded by Laura Willoughby MBE, is the global authority on mindful drinking and the leading advocate for low, no, and mid-strength drinks. From their award-winning Low & No Tasting Room in Covent Garden, they champion better choices in every drinking occasion. Their expertise spans retail, hospitality, and brand development, curating Majestic Wine’s no and low range, running 10 national Mindful Drinking Festivals, hosting the annual No, Low & Mid-Strength Conference, and delivering respected training through their Trade Academy. Laura Willoughby MBE and Josh Kelly bring unparalleled expertise and industry respect.
Laura was named one of Drinks Retailing’s Top 100 Most Influential People in Drink (2025) and one of CODE’s 100 Most Influential Women in Hospitality, while the Club Soda Tasting Room won Independent Retailer of the Year 2023 and Specialist Retailer of the Year 2025. She judges across major drinks awards, from IWSC to WAFA, and serves as a trustee for The Drinks Trust.
Josh Kelly, Head Buyer and Brand Relationship Manager at Club Soda, is a senior judge for WAFA and IWSC judge, he is a specialist in No & Low Wine, and has led training for Diageo, Moët Hennessy, Red Bull, and 67 Pall Mall.
But you will also get to meet other experts in this space, and we will share a bit more about that once you have enrolled.
If you work or have worked in the drinks industry in the UK – anywhere from pubs to production – you could benefit from our partnership with The Drinks Trust. Discover more about our work to support people in the industry and secure a fully-funded place on one of our in-depth online courses.
The Drinks Trust is committed to supporting drinks hospitality colleagues, past and present, in their time of need. We provide financial assistance, nurture their well-being and champion the growth of a skilled and engaged workforce. Upholding our values of respect, compassion and empowerment, we are building a healthier future for our people.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn
