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Become a MajesticAlcohol-Free Specialist

Join the UK's leading alcohol-free training programme and become the person customers trust for expert advice. Designed exclusively for Majestic teams, this online Academy gives you the confidence to recommend alcohol-free drinks with authority.

  • Online over 4 weeks
  • Two live evening sessions
  • Graduate with a Club Soda gold pin
APPLY NOW

Applications close 24th August 2026

TRUSTED BY THE BEST

Why join the academy?

ALCOHOL-FREE IS ALREADY CHANGING RETAIL.

Consumer demand for quality alcohol-free drinks is growing rapidly. This Academy gives you the knowledge and confidence to become the expert customers trust, helping your store stand out and delivering a better experience for every customer.

GET AHEAD OF THE TREND

Lead one of the fastest-growing drinks categories & future-proof your career.

BROADEN YOUR EXPERTISE

Learn how to taste, understand and sell alcohol-free drinks with authority.

NETWORK & JOIN OUR ALUMNI

Connect with like-minded colleagues and be part of a community raising standards.

What you will learn

SHIFTING BEHAVIOURS

Understand the trends changing the way people drink.

WHAT IS ALCOHOL-FREE?

Learn the terminology, regulations and category essentials.

HOW TO TASTE & JUDGE

Discover how to assess flavour, balance and quality.

Explaining ALCOHOL-FREE

Build the confidence to recommend and sell with authority.

 
DIFFERENT DRINK STYLES

Explore beers, wines, spirits, aperitifs, functional drinks and how they are made.

How it works

LEARN ONLINE

Self-guided learning
in your own time.

LIVE SESSIONS

Two Tuesday evenings to share learning.

TASTE & LEARN

Meet producers and complete challenges.

A SHORT TEST

Simple, short, online assessment at the end

GRADUATE

Receive your Gold Pin

APPLY NOW

Applications close 24th August 2026

WHEN?

The course runs over four weeks and includes two live Tuesday evening sessions, starting on 1st September with live sessions on Tuesday 8th and 22nd September starting at 7.30pm.

Live sessions are delivered online and will be 60 minutes long. The course and the live sessions will need to be completed in your own time.

  • This opportunity is not part of Majestic’s mandatory product training.
  • It’s open for self-enrolment to colleagues who are not currently completing WSET Level 2, 3 or 4 qualifications or Cicerone Beer Training, and who are permanent team members working 12 hours per week or more.
  • The programme involves approximately 8-10 hours of total learning time, including a short online assessment that must be completed in order to graduate.
  • Since participation is optional, no dedicated working hours or lieu time are allocated—all learning must be completed in personal time.
  • If you’re currently busy with your WSET studies and therefore not eligible this time around, don’t worry — we fully expect to offer this opportunity again in the near future

MEET YOUR TRAINERS

Laura Willoughby MBE

Laura is one of Drinks Retailing’s Top 100 Most Influential People in Drink and one of CODE’s 100 Most Influential Women in Hospitality, while the Club Soda Tasting Room won Independent Retailer of the Year 2023 and Specialist Retailer of the Year 2025. She judges across major drinks awards, from IWSC to WAFA, and serves as a trustee for The Drinks Trust.

Josh Kelly

Josh Kelly, the Brand Relationship Manager at Club Soda, is a senior judge for WAFA and a judge for IWSC, London Wine Compeition and Concourse Mondial De Bruxelles. He is a specialist in no & low wine, and has led training for Diageo, Moët Hennessy, Red Bull, and 67 Pall Mall. 

LEARN FROM THE LEADERS SHAPING THE FUTURE

READY TO BECOME ONE OF
MAJESTIC'S ALCOHOL-FREE SPECIALISTS?

Spaces are limited – secure your place and get ready to taste, learn and lead

APPLY NOW

Applications close 24th August 2026

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10% off your first order

Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn