The Next Round: What happens after you change your drinking?

Drink Mid-Strength This March

#DrinkMidStrength

The Mid-Strength Collective is a powerhouse of leading mid-strength alcohol brands in the UK, united by a shared mission: to empower consumers with more choice in how they drink. By joining forces, we champion mid-strength drinks as a smart and enjoyable way to find balance without compromising on taste or experience. Through commissioned research, impactful awareness campaigns, and collaborative efforts, we’re driving the growth of this category—making mindful drinking more accessible, appealing, and mainstream.

Members

The Mid-Strength Opportunity Report

The Mid-Strenght Opportunity report from KAM Insight, in collaboration with Club Soda and the Mid-Strength Collective is now free to download from our online store.

Events This March

Meet us at The Pub Show: 17-19th March 2025

You will find the collective at the Pub Show on stand P4275. Meet the founders, try the drinks, and learn more about mid-strength!

‘Drink Mid-Strength’ Party at the Small Beer Brewery: 27th March, from 6.30pm

Join us to celebrate Mid-Strength March at the Small Beer Brewery & Taproom!

  • Hear from a range of mid-strength drinks producers, get a chance to meet them face to face and sample their drinks

  • Enjoy Papa Dough wood fired pizza

  • Bar takeovers throughout the evening for delicious mid-strength cocktails

  • DJ spinning tunes from 8pm onwards

  • One free drink with every ticket

What is a mid-strength drink?  
Mid-strength drinks give you the full drinking experience with half the alcohol of their full strength counterparts. They’re a great way to enjoy drinks with friends and family without overdoing it! 
 

The following mid-strength producers will be attending the event:

Mid-strength beers from Small Beer & Brisk

Mid-strength ciders from Maison Sassy

Mid-strength shandies from Shandy Shack

Mid-strength wines from 6 Percent, The Gentle Wine & McGuigan

Mid-strength spirits from Quarter Proof, Session Spirit, Decem & Haymans, accompanied by Double Dutch mixers & tonics

Spread the word

Thanks to PB Creative for the support in creating the logo. 

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