The Next Round: What happens after you change your drinking?
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The Next Round: What happens after you change your drinking?
On this page you will find information about, and how to get involved in, our Mindful Drinking Experience, at trade shows we are partnering/have negotiated discounts with, and our consumer-facing shows.
We have provided contact details of the person at each show you would need to talk to in order to book, and for all other questions and enquiries, contact us.
The Club Soda Mindful Drinking Experience is our coordinated and collaborative strategy to maximise trade show engagement for exhibiting partners, ensuring sector visibility and visitor participation, whilst lowering barriers to entry for smaller brands.
Our Mindful Drinking Experience brings brands together in a pavilion at the heart of each show, with a dedicated, branded space on the main show floor. In addition, we will be running a programme of activations across each show, including keynotes and panel discussions, guided tastings for show visitors, demonstrations, competitions and more.
Partnering with us in our Mindful Drinking Experience is a cost-effective way to showcase the best in low and no, ensuring we all get the most benefit in terms of visibility and footfall.
Our programme of activations is designed to drive show visitors to our Mindful Drinking Experience with purpose, encouraging their engagement with you.
'A big thank you from all of us at 6PERCENT for an amazing few days at London Wine Fair. I know so much goes into putting on these events, and it really was flawless from you and all the team. It was a real surreal moment for us being able to finally launch our wine. Quite frankly we would not have made it to London Wine Fair if it wasn't for all of you guys doing the hard work behind the scenes and your continued support. So thank you.'
Saturday, 6th September 2025
Be part of the Freyheit Festival, taking place on Saturday, 6th September 2025 at Pineapple Park / Alte Posthalle, Munich.
This unique event blends a trade fair atmosphere with engaging masterclasses, all centred on high-quality non-alcoholic beverages—from beer and wine to kombucha, spirits, juices, and more.
Why exhibit with us?
Connect with a diverse audience: consumers, restaurateurs, retailers, and press
Enjoy direct product engagement, feedback, and encouraged on-site sales
All-inclusive stand: setup, cooling, tasting glasses, and marketing included
Approx. 1,500 visitors and 60–80 curated brands
Fee: €699 (+ VAT)
Limited category slots available—max. 15 brands per beverage type.
To learn more or secure your place, contact the festinal at:
📧 partner@freyheit-festival.de
We have a 2m by 3m stand to share between 3 brands at Trade Drinks Expo
This year the Drinks Industry Gala Dinner is being held at Claridges and hosted by Graham Norton.
I am looking for a spirit and beer to be the alcohol-free sponsors for this event.
Let me know if you are interested and I can send more details.
A game-changing, experience-focussed No & Low Alcohol Drinks Event in London. Parched brings the UK trade and consumers into contact with the best No & Low (and Mid-Strength) drinks brands, putting the drinking-experience at the forefront. With over 300 UK on and off trade buyers, sommeliers, agents & press attending the tasting during the day and 150+ Consumers in the evening.
Parched is a new concept from TV Drinks Expert Tom Surgey & industry-leading drinks event organiser Clare Malec. Featuring incredible drinks, experiential cocktail bars and interactive draught beer walls, the team’s ambition is to inspire attendees, showcase the value and hospitality-proposition that the No & Low category offers all consumers, whatever their drinking habits.
Tom & Clare have set the event up in such a way that smaller brands have a low-barrier to entry with half-table options, and a range of add-on experiential elements, with larger, more-established brands having options for full tables and headline sponsorship slots. It’s an event for all and they welcome registrations of interest from brands to attend, please contact tom@tomsurgey.com at earliest to register and secure a slot.
Back by popular demand – and better than ever.
After the successful introduction of a fully inclusive drinks menu at last year’s LIVE Awards, we’re raising the bar once again in 2025 with a unique offer for alcohol-free brands that want to connect with music venues.
This engaging activation invites guests to explore the growing world of sophisticated, non-alcoholic options, we’ll be helping the live music industry distinguish between soft drinks and adult-worthy booze-free serves.
The LIVE Awards returns for its fourth edition on 10 December, following a sell-out success in 2024. As the UK live music industry’s ultimate year-end celebration, the night brings together the most influential organisations and trailblazers from across the sector.
Confirmed attendees include representatives from:
Live Nation, The O2, AEG Presents, Festival Republic, Co-op Live, Alexandra Palace, Royal Albert Hall, Kilimanjaro Live, Wembley Stadium, SJM, DHP Family, Dice, Roundhouse, CAA, Kendal Calling, Ticketmaster, The Power of Events, and over 80 more leading organisations.
Sponsorship: £3,000 (multiple available)
Showcase your alcohol-free brand to a key audience of industry professionals, tastemakers and media.
What’s included:
Product placement at all main bars and drinks stations
Sampling and service to 300+ guests, including during key moments like welcome drinks and the afterparty
Logo presence on menus, digital screens, and throughout the venue
Social media, PR and post-event exposure
On-table branding for all seated guests
2 complimentary tickets to attend the awards
Sponsors must supply sufficient stock for 300 attendees.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn