The Next Round: What happens after you change your drinking?

Trade and Consumer Shows

On this page you will find information about, and how to get involved in, our Mindful Drinking Experience, at trade shows we are partnering/have negotiated discounts with, and our consumer-facing shows.

We have provided contact details of the person at each show you would need to talk to in order to book, and for all other questions and enquiries, contact us.

Mindful Drinking Experience at London Wine Fair 2022 || Photo Anthony Upton / LWF

The Club Soda Mindful Drinking Experience

The Club Soda Mindful Drinking Experience is our coordinated and collaborative strategy to maximise trade show engagement for exhibiting partners, ensuring sector visibility and visitor participation, whilst lowering barriers to entry for smaller brands.

Our Mindful Drinking Experience brings brands together in a pavilion at the heart of each show, with a dedicated, branded space on the main show floor. In addition, we will be running a programme of activations across each show, including keynotes and panel discussions, guided tastings for show visitors, demonstrations, competitions and more.

Partnering with us in our Mindful Drinking Experience is a cost-effective way to showcase the best in low and no, ensuring we all get the most benefit in terms of visibility and footfall.

Our programme of activations is designed to drive show visitors to our Mindful Drinking Experience with purpose, encouraging their engagement with you.



'A big thank you from all of us at 6PERCENT for an amazing few days at London Wine Fair. I know so much goes into putting on these events, and it really was flawless from you and all the team. It was a real surreal moment for us being able to finally launch our wine. Quite frankly we would not have made it to London Wine Fair if it wasn't for all of you guys doing the hard work behind the scenes and your continued support. So thank you.'​

Drinks with Benefits Zero Proof & Wellness Festival - New York

WHEN: Saturday, September 27th, 2025
WHERE: Altman Building, 135 W 18th St, New York, NY 10011 (Chelsea neighborhood)
RSVP: https://app.showslinger.com/e/drinks-with-benefits-fest
USBG Discount Code: USBG

Description:
The festival will be a chance for consumers and trade to discover nonalcoholic, food and wellness brands in a fun and engaging setting at the Altman building in the Chelsea neighborhood. Awaken your senses through delicious food and “omakase” pairing experiences, dance to the beats with a program of DJs throughout the day, explore mindfulness with an interactive meditation experience or shop our curated selection of items from our partners. See website here: www.thedrinkswithbenefits.com

See the sponsors pack 

UK Shows

Trade Drinks Expo

Excel, London, 30th Sept – 1st Oct 2025

We have a 2m by 3m stand to share between 3 brands at Trade Drinks Expo 

  • You will sample your own product over two days. 
  •  The following are provided:
    • table
    • lead scanner
    • ice

£995 (+VAT)

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10% off your first order

Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn