The Next Round: What happens after you change your drinking?

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Trade and Consumer Shows

On this page you will find information about, and how to get involved in, our Mindful Drinking Experience, at trade shows we are partnering/have negotiated discounts with, and our consumer-facing shows.

We have provided contact details of the person at each show you would need to talk to in order to book, and for all other questions and enquiries, contact us.

Mindful Drinking Experience at London Wine Fair 2022 || Photo Anthony Upton / LWF

The Club Soda Mindful Drinking Experience

The Club Soda Mindful Drinking Experience is our coordinated and collaborative strategy to maximise trade show engagement for exhibiting partners, ensuring sector visibility and visitor participation, whilst lowering barriers to entry for smaller brands.

Our Mindful Drinking Experience brings brands together in a pavilion at the heart of each show, with a dedicated, branded space on the main show floor. In addition, we will be running a programme of activations across each show, including keynotes and panel discussions, guided tastings for show visitors, demonstrations, competitions and more.

Partnering with us in our Mindful Drinking Experience is a cost-effective way to showcase the best in low and no, ensuring we all get the most benefit in terms of visibility and footfall.

Our programme of activations is designed to drive show visitors to our Mindful Drinking Experience with purpose, encouraging their engagement with you.



'A big thank you from all of us at 6PERCENT for an amazing few days at London Wine Fair. I know so much goes into putting on these events, and it really was flawless from you and all the team. It was a real surreal moment for us being able to finally launch our wine. Quite frankly we would not have made it to London Wine Fair if it wasn't for all of you guys doing the hard work behind the scenes and your continued support. So thank you.'​

UK Shows

DRINK IT IN FESTIVAL – September 6th and 7th Peckham Levels, London

The DRINK IT IN festival has been created for consumers and businesses to have the opportunity to engage with independent drinks brands and sample their products in a relaxed, fun and stimulating environment.

TRADE EVENT (400+ attendees)
FRIDAY 6th September 1pm – 5pm Free to Attend

BUYERS
From retailers, on trade and select wholesalers – all attendees will need to apply for tickets to ensure they either make procurement decisions or heavily influence those decisions.

INVESTORS
Qualified investment professionals (Angels/Seed Investors, Family Offices, Asset Management Fund Managers etc).

IMPORTERS/EXPORTERS
Select representatives who can bring qualified international market opportunities to brands.

CONSUMER EVENT (1,200+ attendees)
SATURDAY 7th September 12pm – 10pm Ticketed Event

Targeted at people who are passionate about supporting challenger brands and want to be seen as an early adopter of cool, independently produced products.

Trade Drinks Expo

Excel, London, 15-16 Oct 2024

  • We have a 2m by 3m stand to share between 4 brands.
  • You will sample your own product over two days. 
  •  The following are provided:
    • table
    • lead scanner
    • ice
  •  

£995 (+VAT)


International Shows

We are working with partners to make it easier and chapter for you to attend international trade shows. Details of the shows we are looking at are below – if you want to express an interest in hearing any more about these shows you can complete our expression of interest form here.

Bar Convention Berlin 2024

 14th – 16th October 2024

https://www.barconvent.com/en-gb.html

Santander, as part of their partnership with Club Soda,  have secured space for low and no brands at BCB in the main area with the low and alcohol-free bar activation and other relevant brands. 

You can see full details here. 

What is the opportunity?

As an exhibitor at the event, we’re giving you the opportunity to promote your brand at the Santander Navigator and Club Soda stand. You’ll get:

  • A space at the Santander UK pavilion in the no and low alcohol area
  • 1-to-1 meetings with international buyers
  • A no and low alcohol store visit
  • 1 exhibitor badge per stand
  • A marketing package including individual brand presence on the BCB website and full exhibitor list with sales contact details.
  • Glasses, Ice, General Bar supplies are included in the package.

The stand layout

There is one stand with space for 4 companies to exhibit for the full 3 days and one space for smaller brands to have a presence for one day. Each company will have a poseur table

Price:

Cost is based on an application process run by Santander and whether you are a member of their portal.

Please note: 

This event requires pre-approval to attend to ensure that your offering meets the relevant demand and/or criteria. The price for the event varies based on Santander Navigator membership tier and stand size.

For more information, please visit santandernavigator.co.uk, or contact Konstantina Kotta.

Restaurant, Bar & Café Hong Kong

3 – 5 September Hong Kong

https://www.rbhk-ga.com/

 

Americas Food & Beverage Show & Conference & Food & Hospitality – LATAM

16 – 18 September

Miami, Florida
https://www.foodhospitalitylatam.com/es/home.html

 

FHA HoReCa Singapore

Oct 22nd to 25th 2024

Singapore

https://fhahoreca.com/

 

Food & Hospitality China and Prowein China

12 – 14 November
https://www.fhcchina.com/en 

 

2025

 

Degre Zero 2025 – Paris

9th February 2025

https://www.salon-degrezero.com/en/

 

Vinexpo 2025 – Paris 

10th – 12th February 2025

https://wineparis-vinexpo.com/

 

Prowein 2025

 March 16-18th 2025

https://www.prowein.com/

 

HOFEX and Prowine Hongkong

14 – 16 May 2025

Hong Kong

https://hofex.com/en/ and https://www.prowine-hongkong.com/

 

National Restaurant Association Show

May 2025

Chicago, IL

 

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