The Next Round: What happens after you change your drinking?

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Trade and Consumer Shows

On this page you will find information about, and how to get involved in, our Mindful Drinking Experience, at trade shows we are partnering/have negotiated discounts with, and our consumer-facing shows.

We have provided contact details of the person at each show you would need to talk to in order to book, and for all other questions and enquiries, contact us.

Mindful Drinking Experience at London Wine Fair 2022 || Photo Anthony Upton / LWF

The Club Soda Mindful Drinking Experience

The Club Soda Mindful Drinking Experience is our coordinated and collaborative strategy to maximise trade show engagement for exhibiting partners, ensuring sector visibility and visitor participation, whilst lowering barriers to entry for smaller brands.

Our Mindful Drinking Experience brings brands together in a pavilion at the heart of each show, with a dedicated, branded space on the main show floor. In addition, we will be running a programme of activations across each show, including keynotes and panel discussions, guided tastings for show visitors, demonstrations, competitions and more.

Partnering with us in our Mindful Drinking Experience is a cost-effective way to showcase the best in low and no, ensuring we all get the most benefit in terms of visibility and footfall.

Our programme of activations is designed to drive show visitors to our Mindful Drinking Experience with purpose, encouraging their engagement with you.

UK Shows

Olympia, London 20-22 May 2024

Club Soda Mindful Drinking Experience x LWF rebooking offer

  • Each brand will have a dedicated bar space (counter) to mix / pour / across all three days
  • Each brand’s logo professionally placed at the front of each bar counter
  • You will be part of a large pavilion area, which will be over 120sqm but you will have a dedicated 2x2m stand space (Please note: you have no walls or shell scheme included. Only freestanding items and graphics can be brought for decoration)
  • Access and space within shared storage area at the centre of pavilion
  • Club Soda support across all three days all within the exclusive Club Soda area on the ground floor, with Laura Willoughby participating in talks across the show theatres
  • Pre-show promotion concentrating on stories from participants on the Club Soda Pavilion across London Wine Fair and Club Soda’s channels (email, social, video and media partnerships)
  • Club Soda offering Free Menu Consultations for trade visitors throughout the show. 

 £2,095 + vat

For those looking to enhance their presence at the show, there is also a limited number of shell scheme and space-only stands available on the Mindful Drinking Experience pavilion. Stand sizes start from 6sqm.

Spaces on the floor plan are filling up quickly! 

See the full deck here.  

Book with

Kasie-Ella Dixon 
Marketing and Sales Executive 
+ 44 (0)77 3318 7569

Collab Stand

Share a stand with two other brands, and staff your space with the support of the Club Soda team, who will take care of all the admin and support you during breaks, etc. You only need to roll up with your sampling product! 

£1000 +VAT

Imbibe Live 2024

Olympia, London, 1st-2nd July 2024

  • 2of 2.5m high shell scheme panels.
  •  1m high x 1m wide support panel between each exhibitor
  • 1x flat shelf (maximum weight 1kg)
  • 1x counter with 900mm wide x 770mm high graphic panel on front
  • 950mm wide x 2340mm high graphic panel on back wall
  • Company name displayed above shelf
  • One 12kg bag of ice will be provided each morning. It is the exhibitor’s responsibility to provide an ice bucket
  • Access to drinking water is available
  • More info here

£2349 (Excd indemnity+VAT)

Floor Plan

Book with Chris Collins

T: +44 (0)208 910 7925


Collab Stand

Share a stand with two other brands, and staff your space wth the support of the Club Soda team, who will take care of all the admin and support you during breaks etc. You just need to roll up with your sampling product! 

£1,100 +VAT


International Shows

We are working with partners to make it easier and chapter for you to attend international trade shows. Details of the shows we are looking at are below – if you want to express an interest in hearing any more about these shows you can complete our expression of interest form here.

Restaurant, Bar & Café Hong Kong

3 – 5 September Hong Kong


Americas Food & Beverage Show & Conference & Food & Hospitality – LATAM

16 – 18 September

Miami, Florida


Bar Convention Berlin 2024

14th – 16th October 2024


FHA HoReCa Singapore

Oct 22nd to 25th 2024



Food & Hospitality China and Prowein China

12 – 14 November 




Degre Zero 2025 – Paris

9th February 2025


Vinexpo 2025 – Paris 

10th – 12th February 2025


Prowein 2025

 March 16-18th 2025


HOFEX and Prowine Hongkong

14 – 16 May 2025

Hong Kong and


National Restaurant Association Show

May 2025

Chicago, IL

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