The Next Round: What happens after you change your drinking?
Many people in the UK are drinking less alcohol than they used to, however, only a small number of these become abstainers. Despite this small growing number of people who stop drinking, the decline in alcohol consumption is mainly accounted by people that decide to cut back rather than giving up alcohol altogether.
Cutting back from alcohol may mean different things to different people. To some, this could mean switching to lower-alcohol options, to others it may mean taking drink-free days or adding an alcohol free drink between alcoholic drinks during a night out.
Whichever the strategy we can safely say moderation has gone mainstream. Research by Drinkaware shows that over 20% of UK drinkers use alcohol-free or low-alcohol drinks to cut back their alcohol consumption and three out of four UK adults say they are moderating their alcohol intake.
The important thing to know is that the biggest purchasers of alcohol-free drinks are people who still drink alcohol.
Your venue could benefit by reflecting this growing trend.
Giving your customers different options to choose from is the best way to make them happy. Imagine what a difference it may make to someone trying to cut down to have the option of choosing between their favorite zero alcohol beer, cocktail or spirit. This is why it’s important to put real thought into your alcohol-free range.
Research by Drinkaware shows that over 20% of UK drinkers use alcohol-free or low-alcohol drinks to cut back their alcohol consumption. Your venue could benefit by reflecting this growing trend.
Designed and produced in partnership with
Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.
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