Club Soda at Majestic Commercial for the On-Trade

Welcome to the Club Soda Alcohol-Free Collection at Majestic Commercial for the On-Trade.

As global ambassadors for low and alcohol-free drinks, our Covent Garden store lets consumers and trade try before they buy.

Now, we’ve teamed up with Majestic to bring you our best-selling alcohol-free brands, so you can wow your customers with them to!

This guide has everything you need to sell them confidently, resources, neat ideas and top tips for success.

Cheers

Laura Willoughby MBE
Founder, Club Soda

Drinks for Everyone

Cutting back on alcohol looks different for everyone—whether it’s opting for low-alcohol options, taking drink-free days, or alternating with alcohol-free drinks. One thing is clear: moderation is now mainstream.

Club Soda and Majestic are here to help you deliver a show-stopping range of low and alcohol-free drinks to your customers.

We’ve curated a collection of the best-selling alcohol-free drinks and provided resources and information to help you successfully implement this range in your venue.

Free training for your team, 'How To Sell Low & Alcohol-Free Drinks'

Developed in partnership with Drinkaware, this series of training videos and content takes you through the basics of ‘How To Sell Low & Alcohol-Free Drinks’.

Filmed at various nationwide venues, we encourage you to join The Hide, The Lucky Saint, The Venture Inn, The Tudor Farmhouse Hotel and The Chemic Tavern, as they share their top tips for selling more low and alcohol-free drinks.

Join Club Soda x Majestic: ONLINE Training Academy

From Tuesday 1st September to
22nd September.

Delivered online and not in-person

Over three weeks, delivered online, we will share everything you need to know about the potential of your alcohol-free range.

What You’ll Learn

Shifting Behaviours: Understand the consumer trends driving the growth of alcohol-free.
What is Alcohol-Free: Get clear on category definitions, terms, age ID rules, and best practice.
How to Taste: Explore taste profiles, styles, and production methods – and learn what makes a ‘good’ alcohol-free drink.
Communicating Alcohol-Free: Develop the confidence to talk about the category positively and persuasively.
Category Deep Dives into wine, functional, teas and ferments, beer and Aperitifs.

Join our In-Person Academy - dates throughout the year

Are you ready to revolutionise your approach to drinks? The Club Soda Academy offers a dynamic, 2-day programme explicitly tailored for hospitality professionals eager to master the art of low and no-alcohol drinks. This is your chance to stay ahead of the curve and review your range.

Who is this Academy for?

Bartenders
Venue and Bar Managers
Front of House Teams
Drinks Retailers
Head of Departments
Drinks Buyers
Marketing Leads in retail and the on-trade

Bursay Places Available.

FREE staff access to online How To Be A Mindful Drinker

If you work or have worked in the drinks industry in the UK – anywhere from pubs to production – you could benefit from our partnership with The Drinks Trust. Discover more about our work to support people in the industry and secure a fully-funded place on one of our in-depth online courses.

In-house training courses for wellness and alcohol-free drinks

We offer in-house training on working with alcohol and mindful drinking and developing and executing a great alcohol-free range. Previous clients include Funkin and Liberty Wines and we are part of The Drinks Trust BAP programme.

Menu Development

Need some help developing your drinks range and working out how best to execute it in your space? We can offer our assistance – from simple online consultations to more in-depth support.

Club Soda at Majestic Commercial for the On-Trade

Drinks for Everyone

Free training for your team, 'How To Sell Low & Alcohol-Free Drinks'