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Introduction to low and alcohol-free drinks

The rise of low alcohol and alcohol-free drinks presents pubs and bars with an exciting opportunity to expand their range. However, choosing what to stock and how to promote it can be challenging. That’s why Drinkaware and Club Soda have created this guide to help you navigate these decisions and make the most from this category.

The venue experts

In this short course you will cover : 

  • Why do low and alcohol-free options matter?
  • Why stocking low and alcohol-free makes business sense.
  • How to create a great low and alcohol-free offer.
  • How to promote your low and alcohol-free drinks.
  • Top tips to implement in your business today.
Why do low & alcohol-free options matter?

Designed and produced in partnership with

Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.

Use this training as an interactive PDF
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Being a B Corp means we’re committed to being a responsible business that has a positive impact for people and the planet, as we work for a world in which people drink mindfully and live well. 

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