The Next Round: What happens after you change your drinking?

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Changing drinking for good

Championing greater availability, visibility & celebration of alcohol-free & mid-strength drinks.

Whatever your role.

You are changing drinking for good.

Support to grow
No, Low & Mid-strength Summits
Collective action to grow the category

Menu and range development
Drinks Academy programme & staff training
Data-led insight into what customers want
Introductions to brands

Discover genuinely good alcohol-free drinks
Learn how to drink differently without missing out
Shop, taste and join events

Research grounded in real consumer behaviour
Policy engagement and consultation responses
Coordinating the industry voice

Our No, Low and Mid-Strength Summits are events for all drink producers, people who sell drinks in shops, bars and restaurants, and for anyone else interested in this exciting category of drinks. Click on the image below to find out more.

Learn to drink less or not at all

Whether you want to cut down, take a break or stop drinking for good, Club Soda can help you change.

Our online courses can support you to get happier with your drinking, improve your wellbeing and grow your confidence to put alcohol in its place. Join thousands of others who are learning to live well by being more mindful about drinking. See all our courses here.

Drink mindfully

Stop drinking

Rethink wine

Our Tasting Room at 39 Drury Lane in London closed at the end of January 2026.

How Club Soda works

We want mindful drinking to be easy, inclusive, and part of everyday life.

To make this a reality, we’re driving a cultural shift: normalising alcohol-free and mid-strength choices, ensuring they are visible, accessible, and celebrated in every setting. Because reducing the pressure to drink unlocks real choice: individuals reclaim control, and society evolves towards a richer, more balanced relationship with alcohol.

We want everyone to feel confident and empowered to find an alcohol-free or mid-strength drink that’s big on taste and perfect for the occasion, wherever you go, from your local shop to the fanciest bar in town.

Join Club Soda for free today.

Get inspired to drink mindfully in the Club Soda hub

Visit the Club Soda hub to discover how to live well by being mindful about drinking.

We’ve got the inspiration you need to cut down or quit drinking. Catch up on our latest podcast, meet the makers of alcohol-free drinks, and find practical advice on everything from anxiety to sober sex.

Autumn Budget Falls Short for Alcohol-Free Drinks, Says Club Soda

As part of our work to advocate and support the no, low and mid-strength industry, we have asked for a VAT removal or reduction to alcohol-free drinks. This proposal is now under consideration by the Chancellor of the Exchequer ahead of his upcoming Budget. You can read our full submission here.

Government Minister addresses No, Low and Mid-strength Sector for the first time at the Summit.

In a landmark moment, Stephen Morgan MP, Minister for Food and Drink, addressed the No, Low and Mid-Strength drinks producers

Removing VAT would encourage moderation: Club Soda’s Autumn Budget 2026 Submission

As part of our work to advocate and support the no, low and mid-strength industry, we have asked for a VAT removal or reduction to alcohol-free drinks. This proposal is now under consideration by the Chancellor of the Exchequer ahead of his upcoming Budget. You can read our full submission here.

What other people say about Club Soda

Totally love what you guys are doing. To have the breadth of choice of drinks and vibe you are creating is amazing.

Wonderland of alcohol free options. Amazingly friendly and very helpful team. Very inclusive and holds lots of events. Completely unique.

The concept here is amazing. This is a real sense of a grown up place to drink but without the alcohol.