The Club Soda Low, Light and Alcohol-Free Summit powerd by PB Creative, is a day of learning, support, and networking for the pioneering community of the world’s most exciting emerging low-alcohol and alcohol-free drinks brands.

With an agenda developed by the brands, the LLA Summit will bring together startups and established brands alike for a day of shared learning and work on priority actions for the sector’s growth.

Open to brands, supply chain providers, consultancies and allied industries.

There are four themes to the day:

🚀  Launching
Designed for early-stage brands. We will cover everything from working with a manufacturer to branding, communications and PR.

🪴 Growing
Sessions on using data, working with buyers, getting listings in the UK and abroad, and showcasing available help. Everything you need to turbocharge growth.

👌 Normalising
Barriers to Category Adoption. Sessions are designed to examine barriers and solutions for the category. After the event, these sessions will become a key part of a white paper.

🤝 Collaborating

Small table get-togethers in the Beer Hall to introduce businesses within the same vertical (AF venues, beer, wine, spirits, adult softs, prelaunch brands). There is no agenda, but there will be a facilitator.

What can you expect?

• This is a one-day, in-person event held in Coin Street Neighbourhood Centre, Waterloo. Some content will be available digitally after the event.

• You’ll learn invaluable trade insights from brands of all sizes and businesses dedicated to the growth of low, light and alcohol-free drinks.

• Be inspired by 30+ speakers, from industry icons to thought leaders who have pioneered this market.

The Beer Hall:

Meet 20+ industry experts and network with like-minded, ambitious, low, light and alcohol-free founders, building connections to work towards growing the sector.

Get feedback in our buyer tasting sessions with on-trade and retail buyers, and book One-to-one sessions with industry experts in export, trademarking, branding, marketing and more.

Support your export journey with the Department of Business, Energy & Industrial Strategy.

Who should be there?

Founders of low, light and alcohol-free drink brands interested in accelerating their business.

Early-stage entrepreneurs who want to understand the next steps in the drink industry.

Industry experts, supply chain providers, and allied service providers keen to give back to the industry and inspire entrepreneurs in this category.

Team members of fast-growth drink brands looking to up-skill and gather industry insights.

Investors looking for low, light, alcohol-free startups keen to secure funding.

What’s on the agenda?

We have four spaces in the venue, and all will be offering content relating to the four themes of the day in reach of these. There will be a lot going on!

Pioneer Talks: hear from leaders in this space about the challenges, opportunities and how we can grow the sector.

Next Steps: Participate in lively panel discussions with successful drink founders who have secured listings and grown their brands. Ask your questions in the Q&A.

Buyers’ Panels: retail and on-trade buyers share their challenges, customer feedback and what they’re looking for.

Nuts and Bolts: Take a shortcut to what you need to know to succeed and book one-to-ones with industry experts throughout the day -from marketing, branding and PR; to packaging, ingredient selection and sales.

Mixer: At the end of the day, join us for a networking party on the roof of Coin Street. Enjoy beer, wine and cocktails from Club Soda Partner Brands delivered by the Club Soda team.

The Coin Street Neighbourhood Centre is fully accessible and you can see information here.