The Next Round: What happens after you change your drinking?

Club Soda at Majestic Commercial for the On-Trade

Welcome to the Club Soda Alcohol-Free Collection at Majestic Commercial for the On-Trade.

As global ambassadors for low and alcohol-free drinks, our Covent Garden store lets consumers and trade try before they buy.

Now, we’ve teamed up with Majestic to bring you our best-selling alcohol-free brands, so you can wow your customers with them to!

This guide has everything you need to sell them confidently, resources, neat ideas and top tips for success.

Cheers

Laura Willoughby MBE
Founder, Club Soda

Drinks for Everyone

Cutting back on alcohol looks different for everyone—whether it’s opting for low-alcohol options, taking drink-free days, or alternating with alcohol-free drinks. One thing is clear: moderation is now mainstream.

Club Soda and Majestic are here to help you deliver a show-stopping range of low and alcohol-free drinks to your customers.

We’ve curated a collection of the best-selling alcohol-free drinks and provided resources and information to help you successfully implement this range in your venue.

Free training for your team, 'How To Sell Low & Alcohol-Free Drinks'

Developed in partnership with Drinkaware, this series of training videos and content takes you through the basics of ‘How To Sell Low & Alcohol-Free Drinks’. 

Filmed at various nationwide venues, we encourage you to join The Hide, The Lucky Saint, The Venture Inn, The Tudor Farmhouse Hotel and The Chemic Tavern, as they share their top tips for selling more low and alcohol-free drinks. 

Join our Academy - Next dates 13th & 14th January

Club Soda Drinks Academy group photo at the Tasting Room

Are you ready to revolutionise your approach to drinks? The Club Soda Academy offers a dynamic, 2-day programme explicitly tailored for hospitality professionals eager to master the art of low and no-alcohol drinks. This is your chance to stay ahead of the curve and review your range.

Who is this Academy for?

  • Bartenders
  • Venue and Bar Managers 
  • Front of House Teams 
  • Drinks Retailers
  • Head of Departments
  • Drinks Buyers
  • Marketing Leads in retail and the on-trade
Bursay Places Available. 

FREE staff access to online How To Be A Mindful Drinker

If you work or have worked in the drinks industry in the UK – anywhere from pubs to production – you could benefit from our partnership with The Drinks Trust. Discover more about our work to support people in the industry and secure a fully-funded place on one of our in-depth online courses.

In-house training courses for wellness and alcohol-free drinks

We offer in-house training on working with alcohol and mindful drinking and developing and executing a great alcohol-free range. Previous clients include Funkin and Liberty Wines and we are part of The Drinks Trust BAP programme.

Menu Development

Need some help developing your drinks range and working out how best to execute it in your space? We can offer our assistance – from simple online consultations to more in-depth support.

Find a Majestic

Visit the Club Soda Tasting Room

Club Soda’s Tasting Room is the UK’s premier destination for low and no drink discovery, offering you a chance to explore a curated collection of over 150 of the best and brightest low-alcohol and alcohol-free drinks brands.

Each week, we have a wide selection of drinks available to sample, free of charge. Come and discover an outstanding selection of alcohol-free beers, wines, spirits, premixed cocktails, adult soft drinks and mood enhancers, and a selection of low-alcohol products.

The Tasting Room is a place to discover and explore alternatives to beers, wines and spirits. Discover drinks you’ll love with our team of mindful drinking experts, including IWSC and World Alcohol-Free Awards judge Josh Kelly, and head of our cocktail programme, Nicolas Medicamento.

Tasting Room interior

Accessibility at the Tasting Room

We occupy an old building but have done our best to make as many adaptions as possible to improve access to our venue.

Follow this link to see a walkthrough video and read other information.

Club Soda Tasting Room

39 Drury Lane, London WC2B 5RR

The Club Soda Tasting Room is easy walking distance from both Covent Garden and Holborn Tube stations. Find us near the junction of Drury Lane, Long Acre and Great Queen Street.

Visit the Tasting Room

Opening hours

Monday 12:00-19:00

Tuesday 12:00-19:00

Wednesday 12:00-19:00

Thursday 12:00-22:00

Friday 12:00-22:00

Saturday 10:00-22:00

Sunday 12:00-18:00

Call 020 7836 8693

Email tastingroom@joinclubsoda.com

Search
Generic filters

10% off your first order

Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn