The Next Round: What happens after you change your drinking?

Meet the Buyers - Amsterdam

2-5pm Monday 20th April 2026
and Tuesday 21st April

Want to meet the buyers and distributors who can actually help you crack new markets? This is where it happens.

After the huge success of our London buyer meetings – 761 of structured, high-value conversations that turned into listings, pilots and long-term relationships – we’re taking the same proven format to Amsterdam.

You’ll have pre-scheduled 15-minute meetings with a curated mix of European and US buyers, distributors and wholesalers, all actively looking at no, low and mid-strength drinks. These are focused, one-to-one conversations with people who understand the category and are open to doing business.

What makes this different:

  • Carefully matched meetings based on your routes to market and ambitions – and also wwho the buyer wants to see!

  • Senior buyers who already get the space (and aren’t here to be convinced it exists)

  • A tight, efficient format that respects everyone’s time

  • A genuinely collaborative atmosphere – brands helping brands, not battling for attention

If London showed us anything, it’s that when you put the right people in the room, properly, things move fast. Amsterdam is your chance to build international momentum before the Summit even begins.

Key Dates

  • General applications open: Thursday 19th Feb 
  • Applications close: Monday 23rd March 10.55pm UK /11.5pm CET
  • Pitch schedules sent: Around the 13th April

How to Apply

  1. Buy your ticket – All brands must hold a conference ticket. 
  2. Find your booking number – Check your Ticket Tailor confirmation email.
  3. Apply using the link below 
  4. Give us some information about the types of buyers you want to see
  5. Only one brand per session.

There will be a one off additional charge of £50 to apply to meet buyers to cover admin costs and the buyers ticket for the summit dinner. 

What happens next?

We’ll share your details with buyers. They’ll select who they wish to see, and we’ll send you your confirmed pitch dates and times around 13th April.

Please note: Conference tickets are non-refundable. If you are not matched with a buyer, you’ll still benefit from networking, Conference sessions, and other opportunities. We aim to match every applicant with at least one buyer. 

Good to know

While we cannot guarantee meetings with every buyer you request, we will ensure that you have a schedule of relevant meetings.

Buyer allocations will be made based on buyer interest and commercial fit. Buyers will be asked which brands they would most like to meet, and we will prioritise accordingly.

You will have an opportunity to let us know any buyers you would or would not like to see.  

As additional buyers join the programme, we may allocate further meetings where there is a strong fit. You can also tell us if there are any buyers you would like us to ask to join the event!

The Buyers

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