The Next Round: What happens after you change your drinking?
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The Next Round: What happens after you change your drinking?
The Club Soda London No, Low & Mid-Strength Summit in collaboration with PB Creative returns on 6–7 October 2026 with its boldest programme yet, bringing together the founders, buyers, retailers, drinks leaders, investors and innovators shaping the future of modern drinking.
This is where the no, low and mid-strength sector comes together to make change happen.
Across two packed days in London, expect great conversations, practical insights, major industry debates, and the connections that help brands grow. From scaling your business without losing your identity, to cracking Amazon, TikTok Shop and D2C, to understanding what retailers really want next, every session is designed to help brands navigate a category moving at speed.
This year’s summit dives deep into the challenges and opportunities defining the sector right now: premiumisation, changing consumer behaviour, AI, shifting health trends, investment, private label, and how we finally move no and low from “alternative” to everyday choice.
What to expect:Big Stage Conversations – Including debates on how to make no and low beer mainstream, the future of taste, fixing the language around the category, and how brands can weather uncertainty in a rapidly changing market.
Practical Growth Sessions – Learn how to scale without breaking your brand, get listed (and stay listed), refresh your identity at the right time, and market effectively without burning through budget.
Retail & Buyer Insights – Hear directly from buyers, retailers and hospitality leaders about what’s selling now, what’s coming next, and how ranges are evolving across no, low and mid-strength.
Sell Everywhere – Explore routes into D2C, Amazon, TikTok Shop, wholesale, retail and private label opportunities with the people already making it work.
Meet the Buyers – With more than 800 pre-arranged buyer meetings expected across the event, brands can connect directly with retailers, distributors, wholesalers and hospitality operators from the UK and beyond.
Investment & Finance – Understand what investors are really looking for, discover alternative funding routes, and hear from brands who’ve successfully scaled in a competitive market.
Media, PR & Influencer Strategy – Learn how to build visibility, tell better stories, and create campaigns that actually convert attention into growth – on a budget!
Networking & Industry Moments – Including tastings, showcases, receptions, and a special evening dinner with high-profile interviews and fireside conversations.
Why attend?Whether you’re launching your first product, scaling internationally, building retail distribution, or trying to future-proof an established drinks business, the Summit is designed to help you make smarter decisions, meet the right people, and stay ahead of where the category is heading next.
This isn’t a traditional trade show. It’s a working conference for people serious about growing the future of no, low and mid-strength drinks.
Ticket TypesBecoming a Club Soda Member gives you tickets for you and your team – as many tickets as you need – for £225 + vat each. Find out more about becoming a member here. You wil need a discount code from Club Soda to access these discounted prices.
Pick this option if all you make is alcohol-free and/or mid-strength drinks. Early Bird Tickets are £300 + vat.
If you produce full strength alcohol only, or as well as alcohol-free and/or mid-strength drinks, we charge you a little more – it helps fund our start-up tickets. Early Bird Tickets are £350 + vat.
For suppliers, conusltants and agencies that work with the sector, Early Bird Tickets are £400 + vat. If you want to speak at the event we have a specific fee structure for this. You can speak to laura@joinclubsoda.co.uk about what you could offer the event.
For brands that have been trading for less than a year (we will check). Early Bird tickets are £225 + vat
There are spaces for 60 brands to meet buyers. We want to ensure you get meetings which is why we have capped the number this year. We charge £50 + vat to access these opportunities (and you can get this as a a combined ticket with your main summit ticket).
This covers our admin costs, and a donation on behalf of the buyer to The Drinks Trust as a thank you for their time.
Limited to 100 tickets, the dinner is now a key part of this summit. You can buy tickets here.
Join Us for an Exclusive Networking Dinner at a venue with a stunning alcohol-free range.
An ideal opportunity to network, taste, and toast with the best in the business.
There are plenty of hotels in the immediate area at a range of prices. We could not find a hotel that would offer a better rate than you can find on third party booking sites!
Want to put your brand at the heart of the action? There are exciting partnership opportunities available – whether it’s championing a key theme, showcasing your services with a stand, or gaining prime visibility among the industry’s most influential players.
Be seen. Be heard. Be part of the movement.
Explore the options here and find the perfect way to get involved!
There is an opportunity for a small number of drinks brands to showcase throughout the day with a discount for Brand members
The goal of this conference is to keep ticket prices as low as possible while covering the costs of the event and ensuring you get the most value from your experience.
Our ticket prices are less than one-sixth of what you’d typically pay for a commercial conference, making this event incredibly accessible while still delivering exceptional value.
Any surplus funds go directly back into the work we do at Club Soda. We operate on a lean budget, so every pound/euro you spend helps sustain the services and initiatives that benefit you. This includes our research, political lobbying, awareness and media campaigns, trade show sessions, the Club Soda Low & No Academy, Queers Without Beers, and our podcast.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn