The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Customers have come to expect choice, and low and no alcohol drinks are no different. If a group is planning a night out, and some of them are not drinking, having an interesting low and no offering could be a deal-breaker. The KAM No And Low Report 2023, showed that nearly half (42%) of customers look at a venue’s menu in advance to decide whether to visit or not.
Reviewing your alcohol-free range:
If you have a range of alcoholic drinks that suit all occasions; it should be the same for your alcohol-free range too. If you sell a full-strength lager, IPA and stout, it is easy to replicate those with low or alcohol-free versions. If you have an excellent wine list to go with your menu, what alcohol-free options can you source that will go well with food?
Pride yourself on excellent cocktails? Can you lavish the same care and attention on your low or alcohol-free versions? A wide variety of drinks are available in many formats, including ready-to-drink cocktails.
Designed and produced in partnership with
Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.
