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The Next Round: Briony May Willliams Became your Champion

At our Low, Light and Alcohol Free Conference I Interviewed Briony May Williams. Briony is a TV presenter and self-taught baker who has appeared on The Great British Bake Off, Escape to the Country, and Food Unwrapped.

In a world where socialising often revolves around alcohol, choosing to go alcohol-free can feel like a daunting prospect. But for Briony May Williams, the decision to give up drinking opened up a world of new experiences and joys, proving that sobriety doesn’t mean sacrificing the fun or flavour. Briony, best known for her work in the culinary world and her charismatic presence on television, has become a passionate advocate for the alcohol-free movement. Her story is one of transformation, empowerment, and a mission to elevate the standards of alcohol-free drinks.

Discovering the “Game Changer”

Briony vividly recalls the moment that changed everything. It wasn’t just a decision to stop drinking; it was about finding an alcohol-free alternative that sparked joy.

“Nicolas [at Club Soda] introduced me to a really nice alcohol-free wine, and it was a game changer.”

For Briony, the discovery of a quality non-alcoholic option didn’t just satisfy her taste buds; it ignited a passion. She even recounts how she immediately bought several bottles and shared them with a close friend who was also sober.

“It’s amazing how movements grow. You find something you like, and you share it. You shock people into enjoying alcohol-free.”

Raising the Standards: It’s Time for Change

Briony is quick to point out that not all alcohol-free options are created equal. Her experiences have shown her the highs and lows of the market, and she’s not afraid to challenge establishments when they fall short.

“It infuriates me when I go to a cocktail bar, and they give me some elderflower with soda water. That’s just lazy,”

Briony’s frustration is not just about the lack of options; it’s about the missed opportunity to create something memorable.

Her message is clear: alcohol-free drinks deserve the same attention to detail and creativity as their alcoholic counterparts. For Briony, it’s not just about replicating the taste of alcohol.

“It doesn’t have to taste exactly like a glass of rosé; it just has to taste amazing. I want it to be packed full of flavour, to have that dryness on the palate, and most importantly, to feel special.”

Mental Health and Sobriety: A Transformative Journey

Going alcohol-free hasn’t just changed what Briony drinks; it’s transformed her life. She openly discusses how her decision has had a profound impact on her mental health and well-being.

“I’ve always struggled with depression, but in the last 10 months, it has been infinitely better.”

She attributes much of her improvement to her decision to quit drinking. Alongside better mental health, Briony has experienced weight loss, better eating habits, and an improved relationship with her husband and daughter.

This newfound clarity has fueled Briony’s excitement for the future.

“I’m so happy. I used to love going out and getting drunk; I loved the experience. But now, I feel so much better.”

It’s a message that resonates with many people exploring alcohol-free options—not as a compromise but as a way to enhance their overall well-being and relationships.

A Mission for Better Drinks: Consumers as Catalysts for Change

Briony’s enthusiasm for alcohol-free drinks goes beyond personal enjoyment; she’s on a mission to change the market. She’s often vocal about the need for better quality options and believes consumers have a vital role to play in driving change.

“If a venue doesn’t offer something good, I’ll say it. I’ll ask them, ‘Do you not think maybe you could put a little more effort in?’”

Briony’s approach is firm yet positive. She’s all about encouraging venues to do better while celebrating those that get it right. She also harnesses the power of social media to spread the word about quality options.

“Social media is so powerful. I can put out there and say to people, ‘This is a great bar if you want to go out for cocktails and mocktails,’ and people respond.”

For Briony, it’s all about positive reinforcement. She’s not interested in shaming venues; instead, she believes in praising those that make an effort, creating a ripple effect of positive change.

“It’s like parenting—positive reinforcement. You tell them it’s good, and hopefully, more people will take notice.”

Embracing and Celebrating Alcohol-Free Socializing

Despite her advocacy for better options, Briony knows that not every venue will hit the mark. Her solution is simple: be prepared. She humorously shared her trick of carrying a small bottle of her favorite alcohol-free spirit or even a little bottle of Robinson’s squash when she knows she might need it.

“I whipped one out at my friend’s 40th, and people were like, ‘What are you doing?’ But it’s about enjoying myself in my own way.”

For Briony, the key is confidence. Initially, she masked her alcohol-free status, trying to blend in. Over time, she became bolder, embracing her choice.

“I used to say, ‘Oh, I’m not drinking tonight,’ but now, I’m proud. I just tell people, ‘Yeah, I don’t drink. Deal with it.’”

Her unapologetic approach not only inspires others but also paves the way for a more accepting and inclusive social environment.

The Future of Alcohol-Free: From Passion to Purpose

As Briony looks to the future, she’s excited about the growing options available and the movement gaining momentum. She’s encouraged by how far the alcohol-free market has come, particularly in categories like wine, which she finds increasingly appealing.

“The last time I tried non-alcoholic wine, I was pregnant with my daughter, and they weren’t great. Now, I get so excited about having a glass of non-alcoholic wine.”

Her vision doesn’t stop at personal enjoyment. She hopes to see more chefs and industry leaders embrace alcohol-free options and explore the culinary possibilities they offer.

“I work with a lot of chefs, and it’s a boozy industry. I’d love to see them get excited about alcohol-free wines and beverages. Maybe I need to give them a nudge.”

A Call to Action

Briony’s journey and advocacy showcase the vibrant potential of the alcohol-free movement. Her message is clear: sobriety isn’t about sacrifice; it’s about discovery, enjoyment, and living well. She encourages others to be bold in their choices and voices, to celebrate the venues that offer quality alcohol-free options, and to push for better standards wherever they go.

In a world where going alcohol-free is becoming increasingly popular, Briony May Williams stands out as an inspiring figure—someone who proves that life without alcohol can be just as flavourful, social, and fulfilling.

Thanks to the sponsors of the conference who made this interview possible.

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