The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Building a successful low or no-alcohol brand takes more than a great idea – it takes knowledge, confidence, and the right connections.
Our masterclasses bring together industry experts and decision-makers to guide you through every stage of the journey: from product development and naming, to funding, exporting, and breaking into retail.
Learn how to avoid costly pitfalls, craft a brand with impact, and connect with buyers, journalists, and influencers who can amplify your success. Whether you’re just starting out or ready to scale, these practical, insight-packed sessions are your toolkit for making mindful drinks happen.
How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? This session brings together practical insights and first-hand experiences to help you build the right export strategy and avoid common pitfalls. Learn how to assess readiness, connect with international partners, and use the right support to grow abroad with confidence.
Benefits of Exporting with Verena Caris
How to Build your Export Strategy with Michael Jolley (Micheal is also part of our one-to-one expert meetings programme)
How the Department for Business and Trade Can Help You Export with Verena Caris
Fireside Chat: Export Journeys with Paul Mathew (Everleaf) and Charlie Winkworth-Smith (Saicho)
Exporting the US through Walmart Marketplace with Infinity Blue
PB Creative’s Laura Ford kicks things off with top tips on briefing creatives and why this upfront step of the design process is not to be missed.
Creative Briefs give brand builders and agencies alike the guardrails to delivering work that’s on budget, on target and primed for ambitious growth. Listen in to our frequently asked questions and industry insider knowledge for practical ways to make your brand creation or brand redesign process as smooth as it can be – whether you’re a founder, marketer or creative yourself.
Fireside Chat with founders, creatives, and strategists.
Design Your Brief: Work alongside fellow founders to finesse your brand brief with expert guidance.
How do you capture media attention and work effectively with influencers without breaking the bank? In this session, PR experts, journalists, and content creators share insider tips on navigating today’s changing media landscape, from building genuine relationships to making smart choices with limited budgets.
PR in the Age of No & Low with Aidy Smith (Sypped) and Imme Ermgassen (Botivo).
Inside the World of Influencer Work with Camille Vidal (La Maison Wellness), Ben McFarland and Tom Sandham (Thinking Drinkers).
Why Trade and Consumer Media Matter with Jo Gilbert (Drinks Retailing) and Denise Hamilton-Mace, Low and No Drinker.
Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.
Crafting Great Taste through Dealcoholisation with Silvia Cedeno Daguerre, Bevzero
Ten Things to Know Before Choosing a Development and Bottling Partner with Anthony Wilson from Alkemista
What Consumers Really Want from 0.0% Spirits with Christof Tremp from REBELS 0.0%
Getting Fulfilment Right with Tom Ward from Wisebartender 0.0%
Making Buyer Meetings Count Theadora Alexander, YF
What you say about your brand ,and how you promote it, goes far beyond the name on the label. In this masterclass, experts share the rules and pitfalls you need to know.
Name It, Claim It: Trademark Essentials with J A Kemp – how to choose, check, and protect your brand name, and avoid costly mistakes.
Category and Geography Rules with Kelly Moss (WSTA) – a practical guide to naming and labelling alcohol-free and mid-strength spirits and wines, plus upcoming changes to watch.
Marketing Responsibly with the Portman Group – how to navigate the Naming, Packaging and Promotion Code, and promote your brand with confidence while staying compliant.
Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence.
How to Work with Wholesalers with Sam Cooklin-Smith (Kore Drinks) – discover the “new way” of approaching wholesalers, from profiling partners and negotiating margins to building strong, lasting relationships.
How to Get into Retail with Kate Blake– insider tips on working with buyers and securing supermarket listings.
What Buyers Really Want – a panel discussion with Freddy Bulmer (The Wine Society), Paddy Gardiner (Cote), Maya Tarrant (BVC Hospitality), and Matthew Searles (Foodbuy), revealing what decision-makers look for when considering new products.
You’ve created the perfect drink—now you need the capital to grow. This 100-minute masterclass will help you navigate the funding landscape with confidence, from angels and VCs to crowdfunding and strategic partners. Learn how to research, prepare, and pitch effectively to attract the right investors—plus hear hard-earned lessons from founders who’ve already been through the process.
What Investors Look For – panel with Nik Keane (Dioni Life), Guy Lawrence (Craft Spirit Capital), Louise Fitzpatrick (Heineken Beyond Beer), and Geordie Hadden-Paton (Rianta Capital).
Fundraising in No/Low: Lessons from the Frontline with Nick Bodkins (Boisson).
What We Learned from Our Crowdfunding Campaign with Anna Chalov (Bemuse).
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn
