The Next Round: What happens after you change your drinking?

No Low & Mid Amsterdam

Club Soda No, Low & Mid-Strength AMSTERDAM

17th June 2025
at Lowlander Botanical Bar & Restaurant
Located on the waterfront, Gedempt Hamerkanaal 201, 1021 KP
8.45am – 7.30pm

🚀 A purpose-led gathering for the trailblazers shaping the future of mindful drinking.

Curated by the industry, for the industry, the Summit unites startups, established brands, and key players across the supply chain for a high-impact day of learning, problem-solving, and action.

This is where the sector’s biggest challenges meet fresh thinking and collaboration, fueling real progress for this new wave of drinks.

Open to brands, buyers, consultants, and allied industries alike.

The Agenda

launching

Launching  – Curated by J A Kemp

How important is brand design to help reach new audiences? PB Creative host a panel with brand leaders to discuss the role of creativity and design when growing your business.

Getting Trademarking right for global reach with J A Kemp

How Did We Grow? Hear about Lucky Saint’s strategy that helped them grow to be the biggest decicated alcohol-free brand in the UK. A blueprint for all styles of drink.

How do you find distributors and wholesalers? With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products?

normalising

Normalising  

What behaviours are driving change? Lowlander and Future of Food Institute

Descriptors and Regulation Across Europe: How to navigate the opportunities and threats posed by the legislative agenda and work together to shape the future of the sector.

Gateway Theory – Presentation of research by Club Soda

Closing Interview:  Future of the No, Low and Mid-Strength Sector

growing

Growing 

Is alcohol-free normalising across Europe? Find the data to drive your decisons and growth.

What are investors looking for? Meet a panel of real-life investors and uncover what they look for when investing in a startup.

Making the case to the on-trade: Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies to get your product behind the bar?

How to talk to retail buyers? What are buyers looking for and how do you cultivate a relationship that will lead to a listing?

collaborating

Collaborating  

Creating the mid-strength category in Europe: Hear from the mid-strength collective in the UK, and see if we can make this Pan-European

European Specialist Shops and Bars Get together

Challenges for Mood-Enhancing Drinks: Explore the specific challenges facing this category with other producers across the EU.

Wine: AOP, DOP, and Organic Certification – Progress and Challenges. A discussion of evolving landscape of Appellation d’Origine Protégée (AOP) and Denominazione di Origine Protetta (DOP) for wine, alongside the latest developments in organic certification for alcohol-free wine.

Eve of conference dinner

Monday 16th June
Soho House Amsterdam
Spuistraat 210, 3HG, 1012 VT Amsterdam, Netherlands
from 7pm

Join us for an optional networking dinner at Soho House Amsterdam!

This is your chance to experience Soho House Group’s brand-new alcohol-free menu (there will be a cash bar) alongside a networking dinner. During the evening we hope to hear directly from their Head of Drinks about the decisions behind their new range.

Soho House have expanded their range for every moment of the day – from replenishing hydration to evening sophistication – and they’ve been shouting about it to members through email, menus, and film.

If you’re curious about how they’ve leveled up their low and no-alcohol offering and made it more visible across their Clubs, check out their latest social advert here.

Post-conference dinner

Not travelling back straight away? There will be a post drink reception meal option at Lowlander, so you can continue the conversation. 

The Venue

Kindly supported and hosted by Lowlander Brewing in the botanical bar and restaurant, offering stunning views over the river.

The Speakers

Who you will meet

🚀 Brand Founders & Entrepreneurs – Whether you’re scaling fast or just starting out, gain the tools and connections to accelerate your business.

💡 Early-Stage Innovators – Learn what it takes to turn your big idea into a thriving brand from those who’ve done it before.

🌍 No & Low Teams from Global Brands – Stay ahead of the curve, connect with industry peers, and spark innovation in your portfolio.

📈 Fast-Growth Team Members – Up-skill, expand your industry know-how, and take your brand to the next level.

🤝 Buyers, Distributors & Wholesalers – Discover the most dynamic and ambitious brands to elevate your range.

🔬 Industry Specialists – From consultants and ingredients providers to packaging and research experts, if you’re supporting the growth of this category, this is where you need to be.

Getting to the venue

  • Public Transport: Ferry/Metro: Take a free ferry from Amsterdam Central Station to IJplein (20 minutes walk) or hop on the metro (line 52) to Noorderpark stop (10 minutes walk).
  • Car & parking: If you’re traveling by car, the exit from the A10 ring road is just a few minutes away. Use “Gedempt Hamerkanaal 201” on your GPS.
  • By Boat: We have a public mooring in the canal next to our restaurant for convenient boat access.

Accommodation

The nearest hotel is Holiday Inn Express Amsterdam – North Riverside, a 2 minute walks from Lowlander.

We are just negotiating a conference rate for delegates and the details will appear here soon. 

How we price the event

The goal of this conference is to keep ticket prices as low as possible while covering the costs of the event and ensuring you get the most value from your experience.

Our ticket prices are less than one-sixth of what you’d typically pay for a commercial conference, making this event incredibly accessible while still delivering exceptional value.

Any surplus funds go directly back into the work we do at Club Soda. We operate on a lean budget, so every pound/euro you spend helps sustain the services and initiatives that benefit you. This includes our research, political lobbying, awareness and media campaigns, trade show sessions, the Club Soda Low & No Academy, Queers Without Beers, and our podcast.

Be Part of the event

Join the conversation. Shape the future. Be part of the movement. 🪴

💡 Want to put your brand at the heart of the action? There are exciting partnership opportunities available – whether it’s championing a key theme, showcasing your brand with a stand, or gaining prime visibility among the industry’s most influential players.

🍸 There is an opportunity for a small number of drinks brands to showcase throughout the day.

 Be seen. Be heard. Be part of the movement.
Explore the options here and find the perfect way to get involved!

Search
Generic filters

10% off your first order

Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.

If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn