The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Discover PB Creative, an award-winning global branding agency. We specialise in strategy, brand design, structural design, innovation, and production.
Before you innovate, scale or refocus, one question matters more than any other.
Is your brand clear, strong and distinctive enough to support the decision you’re about to make next?
Following the event, PB Creative will select a small number of brands to receive an industry-leading Brand Health Check.
Designed to bring clarity in a competitive drinks space, our Brand Health Check helps brands understand where they stand in a crowded category. Powered by System 1 thinking and AI-driven neuroscience, it reveals how clearly your brand stands out, connects, and stays memorable.
Selected brands will uncover how their brand lands, connects and competes, supporting confident next steps towards creating a brand people feel, remember and return to.
Book a one-to-one meeting to be considered for one of a limited number of Brand Health Checks.
BevZero is a global leader in beverage services and equipment specializing in dealcoholization and low/no-alcohol product development. Employing a team of dedicated winemakers, distillers, engineers, and scientists, BevZero serves as a one-stop shop for beverage brands of all sizes to take a product from brainstorm to bottle. BevZero has facilities in Santa Rosa California, Villatobas Spain, and Wellington South Africa.
The Global Drinks Awards celebrate excellence across the international drinks industry, offering credible, trade-focused recognition for brands and producers. Built around three core principles; transparency, equality and diversity, and charity; the awards are designed to provide meaningful benchmarking as well as medals. Products are judged blind by experienced drinks professionals using a structured, points-based system, and every entrant receives detailed feedback, ensuring the process delivers real insight alongside recognition.
A fast-growing part of the competition is the Lo & No Alcohol category, reflecting the surge in consumer demand for alcohol-free and low-ABV options. The category highlights innovation and quality across alcohol-free spirits, low-alcohol drinks and mindful drinking alternatives, giving emerging and established brands the opportunity to showcase their products to a specialist judging panel with deep knowledge of the sector.
Entries for the 2026 Lo & No category are now open, with early-bird pricing available until 2 May. Brands can secure a reduced entry rate of £175.50 per product (standard entry £195) and place their products in front of expert judges drawn from across the drinks trade.
The final entry deadline is 14 September 2026, offering producers the chance to gain valuable feedback, industry recognition, and visibility within one of the most exciting and rapidly evolving areas of the global drinks market.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
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