The Next Round: What happens after you change your drinking?
ALT. was founded by two brothers, Christian and Alex, who launched a dedicated premium non-alcoholic distribution agency in Oslo, Norway. It was during these five years that they started to learn that it was the brand-building side of the business that they really enjoyed. Having tasted so many alcohol-free products, they decided to create their own non-alcoholic sparkling wine. A plan unfolded on the back of a napkin over dinner with their wives.
The ALT. message becomes even more relevant in our world today, whatever your reason for not drinking, you should be able to have a delicious non-alcoholic alternative. Their rose won the IWSC Gold medal in 2022 and their White won the IWSC Silver with 94 points missing out on the Gold by 1 point.