The Next Round: What happens after you change your drinking?
ALT. was founded by two brothers, Christian and Alex, who launched a dedicated premium non-alcoholic distribution agency in Oslo, Norway. During these five years, they started to learn that it was the brand-building side of the business they really enjoyed. Having tasted so many alcohol-free products, they decided to create their non-alcoholic sparkling wine. A plan unfolded on the back of a napkin over dinner with their wives.
The ALT. message becomes even more relevant in our world today. Whatever your reason for not drinking, you should be able to have a delicious non-alcoholic alternative. This white wine won the IWSC Silver with 94 points, missing out on the Gold by just 1 point.