The Next Round: What happens after you change your drinking?
ALT. was founded by two brothers, Christian and Alex, who are familiar with non-alcoholic drinks, after launching a dedicated premium non-alcoholic distribution agency in Oslo, Norway. During these five years, they started to learn that it was the brand-building side of the business they really enjoyed. Fast forward to 2020, an informal evening dinner with their wives, who were notably missing non-alcoholic sparkling wine, evolved into a quick napkin business plan. Things look much easier on a napkin, and the coronavirus pandemic didn’t help.
Nevertheless, the ALT. team remained optimistic, and their simple message becomes even more relevant in our world today, whatever your reason for not drinking, you should be able to have a delicious non-alcoholic alternative. This rose wine won the IWSC Gold medal in 2022.
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