The Drinks Business Independent Retailer of the Year 2023
Athletic Brewing Co Upside Dawn is a refreshing golden beer. It has a delicate balance of grain and citrus for a crisp, light-bodied finish that is eminently drinkable. Cross-continental hops from England and America pair with premium, Vienna malt for a delicious duo of earthy and spicy undertones. It is smooth, bright and easily enjoyable, and crafted to remove gluten while preserving flavour.
Serving suggestion: Serve chilled in your favourite beer glass, great with pizza.
Athletic Brewing operates two custom breweries in the U.S., and its Two for the Trails initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organisations that support positive impact and opportunity from the ground up. Fit for any lifestyle, Athletic Brewing is also proud to be the official alcohol-free beer provider of the IRONMAN Global Series and Spartan events, supporting competitors in their pursuit of fitness goals and providing an all-natural option fit for post-race celebrations without the side effects of alcohol. As of 2022, Athletic Brewing is proudly a Certified B Corporation.
Athletic Brewing was founded in America in 2017 by Bill Shufelt and John Walker. The brand was created with health-conscious drinkers in mind and launched in the UK in 2021. It has won over five dozen international brewing awards. In 2022, Athletic Brewing Co was ranked as the 26th fastest-growing private company in America by Inc. Magazine and named in TIME’s 100 Most Influential Companies list. Athletic was also featured on Fast Company’s Brands That Matter list in 2021.