The Next Round: What happens after you change your drinking?
Mark, IMPOSSIBREW’s founder, loves beer. Loved it so much that he started studying booze since he became 18. But because of a health scare, he had to stop. Missing the relaxing feeling from drinking, he began working with top professors to create a new kind of beer – one that gives you a buzz, without the alcohol. IMPOSSIBREW is on a mission to create the third way between drinking and not, without compromising on flavour or feeling. They make award-winning, enhanced lagers and IPAs that give you a smooth relaxing buzz but with no hangovers (or bad decisions) waiting for you on the other wide. Seen on Dragons’ Den, their bestselling Lager is the first ever non-alc to win Gold at London Beer Competition and their Pale with a Great Taste award.
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