The Next Round: What happens after you change your drinking?
‘What if we could enjoy our favourite social drinks and be a bit more mindful of what we put in our bodies?’. This was the inspiration that led to the inception of ISH. Founder Morten Sorensen completed a 100-day alcohol-free challenge in late 2017. He wanted to make it easier to go out for drinks and still enjoy a productive day after. Morten wanted to bridge mindful consumption with his desire to be social or to grab that well-deserved Tuesday tipple after a long day. It’s why ISH offers such a broad range of award-winning alcoholic-free wines, spirits and cocktails.
You can blend ISH spirits with your favourite mixers to create those classic cocktails. Or, you can use them in conjunction with other spirits, allowing you to simply reduce your alcohol consumption. You can also grab their premixed canned cocktails on the go.
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