The Next Round: What happens after you change your drinking?
Lucky Saint is sweeping the nation with their premium alcohol-free lager. You’ll find it pouring in some of the best restaurants in the country, and even on draft in some places. They’re also committed to having a positive impact on the hospitality industry, providing free Mental Health First Aid Training to venue staff.
When Lucky Saint founder Luke decided he wanted to create a quality alcohol-free beer, he approached a 400-year-old brewery steeped in history. To his surprise, they replied within minutes. There was only one thing for it, he booked his tickets and boarded a flight to Bavaria. As he approached the brewery, Luke was immediately struck by the imposing Bavarian architecture. But behind these traditional buildings lay a modern brewery, producing the highest quality lager in accordance with Reinheitsgebot, the German purity law. Luke met with the Brewery Owner and painted his vision for a great tasting alcohol-free beer. When he was finished, the Owner slammed his fist on the table – he loved it. After months of travelling back and forth from Germany and brewing 60,000 litres of beer, Luke got a call from the Brewmaster. He had something new to show Luke, a beer that had been left unfiltered. Poured fresh from the tank, hazy and golden, Luke took a sip. That was it – the beer he had been searching for.
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