The Next Round: What happens after you change your drinking?
Pallini’s story begins in 1875 in Antrodoco, a small village in the centre of Italy. Its founder Nicola Pallini was born in Civitella del Tronto, Abruzzo, in a humble household of shepherds and farmers. From a young age, Nicola showed an interest in entrepreneurship. At fifteen he began his career as an itinerant merchant, working in the markets of the Marche and Abruzzi areas, selling fabrics and chestnuts.
When Nicola turned twenty he decided to move to Antrodoco, a small town on the border between Lazio and Abruzzo. Antrodoco was well connected to the railway network, allowing him the possibility to expand his trade with other areas of Italy. In 1875 Nicola married Concetta Egidi and founded Antica Casa Pallini, a prestigious commercial space where varied items were sold: seeds, fine fabrics and liqueurs produced by Nicola and his family, using his family’s ancient recipes.
Antica Casa Pallini expanded over the years gaining notoriety throughout the province. Virgilio and Fidelfo, Nicola’s sons joined the family business and Virgilio took over the wine and liquor production, including the production of sambuca and limoncello. In 2012 Pallini Limoncello was awarded with the best Limoncello in the Netherlands by the national Dutch TV. Pallini also wins the prestigious Superior Taste Award 2012 awarded by the great chefs of the International Taste and Quality Institute in Brussels.
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