The Next Round: What happens after you change your drinking?
Led by a team of specialists from the drinks industry and luxury sector, it took two years of patient searching to find the perfect ingredients for Wild Idol. Their expert team of winemakers travelled the globe to find the most skilled producers and the best grapes and technology to create a truly authentic, non-alcoholic wine experience. Wild Idol is produced using the same carefully considered techniques and patient craftsmanship found in traditional winemaking. Grapes are chosen for their clean, naturally fruit-forward flavours and aromatic character.
Unlike alcoholic wine or de-alcoholised alternatives, Wild Idol’s grapes do not undergo a process of fermentation. This means that unlike many other non-alcoholic drinks, Wild Idol is naturally alcohol free, so there is nothing to remove and minimal intervention required. Wild Idol uses sustainable practices and environmentally friendly materials wherever possible. For example, they use recyclable corks and recycled glass bottles. The company is also a member of 1% for the Planet – meaning they donate 1% of their annual profits to environmental causes.
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