The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
From Trendy to Fridge-Friendly: What’s Next for No, Low & Mid?
Is the no, low, and mid-strength movement just getting started – or heading for a shake-up? We’re diving into the biggest opportunities, looming challenges, and everything in between. What should brands be doubling down on, and what curveballs might be coming our way? And most importantly – how do we make these drinks a staple in everyone’s fridge, not just a nice-to-have? Kick off the conference with bold insights, real talk, and a seriously inspiring speaker to set the tone.
Going Global: What Sales Trends Reveal About the No & Low Movement
What do global sales figures really tell us about the rise of no, low, and mid-strength drinks? Which countries are just starting to explore this category, and how do cultural preferences shape the way people drink differently around the world? This session takes a fast-paced look at the data behind the movement – highlighting where growth is happening, where curiosity is brewing, and what it all means for your brand.
The Identity Shift of a Maturing Category
As the no, low, and mid-strength drinks market matures, its identity is shifting—visually and culturally. What branding is cutting through? Which design cues are connecting with consumers? And how might the category look a decade from now? Join us for a fast-paced dive into the evolving aesthetics, packaging trends, and bold moves shaping the next wave of standout brands.
Mixing Drinks for Gen Z
If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z.
We have invited the UK Parliamentary Under-Secretary of State for Public Health, Start for Life and Primary Care, Ashley Dalton MP to share her thoughts about the role of alcohol-free in improving the nations health and progress on the alcohol-free descriptors.
What Does ‘Normal’ Look Like Globally?
Join a lineup of international experts – from France, Poland, the Middle East, Japan, the U.S., and Canada – as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on cultural shifts, market developments, and what’s driving momentum locally. Stick around for a live panel Q&A where you can ask your questions directly and dive deeper into the global picture.
The New Social Norms: What’s Driving Alcohol-Free in the UK?
Join KAM Insights as they unpack four years of data revealing how alcohol-free is becoming part of the mainstream. Discover how social habits in the UK are shifting – and the key role alcohol-free drinks are playing in these new ways of connecting. If you haven’t seen this data before, consider this session essential.
From Special Occasion to Everyday Essential:Getting Alcohol-Free into the Trolley
Most drinking happens at home – and that includes alcohol-free. But while it’s gaining ground, sales still lag behind full-strength options. The data tells us people might grab a couple of bottles ‘just in case’ a friend pops by, but alcohol-free still isn’t landing in the trolley every time. So how do we change that? Join our panel as they share ideas, challenges and bold moves – and get involved with your own questions or thoughts in this lively discussion.
Eleven Years On: It’s Time to Fix Descriptors
It’s been over a decade since the Government first recognised the need to update how alcohol-free drinks are defined and labelled. Since then, there have been moments of hope – but meaningful progress remains painfully slow. So, what’s holding it up? And more importantly, how can we come together as an industry to push for change, finish what’s been started, and give this sector the clarity and support it urgently needs? This is your call to action – don’t miss it.
Global Specialist Shops and Bars Get together – more details to come
Each Masterclass is a 70-100 minute session incoporating expert talks and panels on the theme. You get to deep dive and the experts don’t get to leave the room until you have had all your questions answered!
The Nuts and Bolts of Getting Started: From liquid development to production and packing, this session connects you with experienced brands and suppliers. Learn how to navigate common start-up challenges and take practical steps toward launching your product with confidence. Ideal for anyone starting their low and no drinks journey.
The Small Print: Labelling, Trademarking, IP, and all the legal essentials you need to know when launching your brand. We’ve gathered top experts in each field to give you clear guidance and answer your most pressing questions.
Nailing Your Branding and Tone of Voice: How do you collaborate with designers to craft the right visuals and brand personality? Join PB Creative for an interactive session on building a brand that resonates—and hear firsthand from founders who’ve been through the process (some more than once!).
Finding Funding: You’ve created the perfect drink—now you need the capital to grow your brand. Learn how to research, prepare, and pitch effectively to attract the right investors. Includes tips on building your deck and how to find and reach out to prospects.
Routes to Market: How do you find, approach, and win over wholesalers and distributors? This session covers everything from scrappy, early-stage tactics to knowing when – and how – to bring in the right partners to scale.
Working with Journalists and Influencers: How do you build genuine relationships with the people who can amplify your brand? Learn how to capture media attention, navigate influencer partnerships (paid or not), and stretch your digital marketing budget without breaking the bank.
How to Export: How do you know when you’re ready to take your brand international? What should you know before getting started—and how have others successfully found partners and distributors abroad? Hear practical insights and discover how Santander and the Department for Business and Trade can support your journey.
Mid-Strength Summit
Join us for the Mid-Strength Mini-Summit – these break-out sessions are on day two of the confernece and is led by the Mid-Strength Collective. See more here and about the Mid-Strength Collective here.
Mood Enhancing Summit
Join us for the Mood-Enhancing Mini-Summit – bringing together functional brands to explore cutting-edge research, evolving legislation, and the key challenges shaping this rapidly growing category. See more here.
The goal of this conference is to keep ticket prices as low as possible while covering the costs of the event and ensuring you get the most value from your experience.
Our ticket prices are less than one-sixth of what you’d typically pay for a commercial conference, making this event incredibly accessible while still delivering exceptional value.
Any surplus funds go directly back into the work we do at Club Soda. We operate on a lean budget, so every pound/euro you spend helps sustain the services and initiatives that benefit you. This includes our research, political lobbying, awareness and media campaigns, trade show sessions, the Club Soda Low & No Academy, Queers Without Beers, and our podcast.
💡 Want to put your brand at the heart of the action? There are exciting partnership opportunities available – whether it’s championing a key theme, showcasing your brand with a stand, or gaining prime visibility among the industry’s most influential players.
🍸 There is an opportunity for a small number of drinks brands to showcase throughout the day.
Be seen. Be heard. Be part of the movement.
Explore the options here and find the perfect way to get involved!
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn
