The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
Exploring the Future of Functional Drinks
This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next.
New Research Launch – Blake Gladman (KAM Insights) unveils the first ever findings commissoned the Functional and Mood-Enhancing Collective, offering valuable data to shape the future of the category.
Developing Taste in Functional and Mood-Enhancing – Anthony Wilson, Founder & Technical Director at Alkemista, will explore the unique challenges facing functional drinks – from crafting liquids that deliver on taste to showcasing the true benefits of their functional ingredients.
Panel: What Next for Functional? – a discussion on how to use the data to drive category growth, with panellists including Keenan (Goodrays), Hamilton Lowe (Smiling Wolf), Tatiana Mercer (Three Spirit), Amy Lupton (PB Creative), Brendan (Nuwave), and Kate Roskill (GSpot), Micheal Mudie (Authentic Brew).
The Future Outlook – Dan Rowntree closes with insights into emerging innovations, including the potential role of psychedelics.
Time & Location: Tuesday 21st October, 3:50–5:30 PM, The Distillery.
Alcohol-free and mid-strength wine is one of the fastest-growing categories in the no and low space, with innovation and sales growth accelerating worldwide. This focused mini-conference explores where the category is heading next, bringing together technical expertise, international perspectives, and practical commercial insights.
Technical Advances – BevZero present the latest dealcoholisation technologies that are improving quality and fuelling innovation.
Australian Innovation – Treasury Estate Wines share insights on investment, research, and lobbying in Australia.
Development in the US – Dan Stiller (Better Rhodes) discusses how alcohol-free wine is evolving in the States, and what lessons can be drawn from the market there.
Selling to the Sceptics – join a panel discussing practical advice on pitching mid-strength and alcohol-free wine to buyers and consumers who remain unconvinced.
Understanding New EU Rules – a practical workshop on the latest legislation and labelling terms, covering “alcohol-free,” “0.0%,” “alcohol-light,” organic certification, sparkling variants, and ingredient disclosure. Learn what these changes mean for potential UK descriptor changes and what you need to know as producers, importers, and advocates, and how to stay compliant while seizing new opportunities with Irem Eren
Join the Mid-Strength Collective for an Action-Packed Session on the Future of Moderate Drinking
Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.
Here’s what’s in store:
The Mid-Strength Opportunity – hear the latest research revealing untapped potential, shifting consumer mindsets and the commercial opportunities waiting to be unlocked.
Mid-March Campaign: What We’ve Learned & What’s Next – A behind-the-scenes look at this year’s campaign, what worked, what didn’t, and how the movement is growing. Plus, a sneak peek at bold plans for next year.
Power in Partnership – An open conversation on how brands, retailers and industry bodies can collaborate to grow the mid-strength category together.
Whether you’re already in the space or just curious about where it’s headed, this session will give you ideas, insights and connections to help move the needle.
The goal of this conference is to keep ticket prices as low as possible while covering the costs of the event and ensuring you get the most value from your experience.
Our ticket prices are less than one-sixth of what you’d typically pay for a commercial conference, making this event incredibly accessible while still delivering exceptional value.
Any surplus funds go directly back into the work we do at Club Soda. We operate on a lean budget, so every pound/euro you spend helps sustain the services and initiatives that benefit you. This includes our research, political lobbying, awareness and media campaigns, trade show sessions, the Club Soda Low & No Academy, Queers Without Beers, and our podcast.
💡 Want to put your brand at the heart of the action? There are exciting partnership opportunities available – whether it’s championing a key theme, showcasing your brand with a stand, or gaining prime visibility among the industry’s most influential players.
🍸 There is an opportunity for a small number of drinks brands to showcase throughout the day.
Be seen. Be heard. Be part of the movement.
Explore the options here and find the perfect way to get involved!
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn
