The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
When no, low and mid-strength brands grow, something bigger happens than just more bottles on shelves.
Visibility increases. Accessibility improves. Choice becomes normal.
Every new listing, menu placement or conversation your brand unlocks makes it easier for people to drink differently without having to explain themselves. It nudges the whole system forward, from retailers and venues to buyers, policymakers and drinkers themselves.
That’s why supporting brand growth sits at the heart of our mission.
At Club Soda, we exist to change drinking for good. Not by asking individuals to try harder, but by fixing the environment around them. By making alcohol-free and mid-strength drinks easy to find, good to choose and genuinely celebrated wherever alcohol is sold.
When your brand succeeds, the category strengthens. When the category strengthens, mindful drinking stops being a niche and starts being the default. And that’s how real, lasting change happens.
We run a brand membership scheme, similar to a trade body, but built for action. Club Soda Brand Membership is a proper partnership – practical, strategic and shaped by more than a decade of hard graft changing how the UK, and increasingly the world, understands lower-strength drinking. Membership powers the work no single brand can do alone: lobbying, credible research, trade education and category-building. It’s how great drinks don’t just get made, but get seen, stocked and confidently sold.
The No, Low & Mid-Strength Summits are a chance for the industry to come together and grow the category and meet buyers. Our 2026 events, powered by PB Creative, are in Amsterdam on the 21st April and London on the 6th and 7th of October. Members get a discount.
The No, Low & Mid-Strength Academy is a respected intensive course for drinks professionals who want a serious understanding of this fast-growing category. The programme has been attended by senior buyers and decision-makers from across the sector.
Partnership opportunities are available for brands looking to be front and centre of the 2026 Academy series, aligning with education, influence and the people shaping the future of drinking.
Club Soda understands the unique challenges of changing your drinking when you work professionally with alcohol.
If you work or have worked in the drinks industry in the UK – anywhere from pubs to production – you could benefit from our partnership with The Drinks Trust. Discover more about our work to support people in the industry and secure a fully-funded place on one of our in-depth online courses.
Developed with Drinkaware, this series of training videos and content takes you through the basics of How to Sell Low and Alcohol-Free Drinks.
Filmed at venues nationwide, we encourage you to join The Hide, The Lucky Saint, The Venture Inn, The Tudor Farmhouse Hotel, and The Chemic Tavern as they share their top tips for selling more low and alcohol-free drinks.
Join Club Soda for 10% off your first order of drinks for UK delivery. Plus get our latest news and special offers for members to choose better drinks, change your drinking and connect with others.
If you get an error message with this form, you can also sign up at eepurl.com/dl5hPn
